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Service pages or blog posts: what comes first?

Buying articles before your service pages are right is the most common way to waste a content budget.

They do different jobs

Service pages

For someone ready to buy. They need detail, proof and an obvious next step.

Blog posts

For someone still researching. They answer a question and point toward the service.

Why services come first

An article sends an interested reader to your service page. If that page is thin or missing, the interest evaporates there.

Fix the destination before increasing the traffic to it.

Is your service page ready?

  • Does it explain what is actually included?
  • Does it say what is not included?
  • Is there an obvious way to get in touch?
  • Would it answer the questions you get asked on the phone?

If the answer to any of those is no, that page is a better investment than another article.

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