The situation
A website for contractors: roofers, electricians, builders and other trades. It was new and barely visible. Contractors search very specifically, by trade, by city and by problem, so a few generic pages were never going to show up.
What we built
Pages for every trade
Pages built around each trade and the exact questions those owners search.
City and state coverage
Location pages with real local detail instead of copy-and-paste text.
A design that earns trust
A clean, fast redesign that looks established on a phone.
Ready for AI assistants
An llms.txt file and structured data so assistants know exactly who it serves.
Same work, your website
How many new pages do you want each month?
Every plan includes research, writing, publishing and a one-on-one consultation.
Every plan.
New pages on your website, every month
50 pages
SEO Foundation · $100/month
The results
Weekly Google impressions
From late July to late September 2026.
| Jul 20 | 31 |
| Jul 27 | 31 |
| Aug 3 | 108 |
| Aug 10 | 35 |
| Aug 17 | 42 |
| Aug 24 | 57 |
| Aug 31 | 57 |
| Sep 7 | 396 |
| Sep 14 | 1321 |
| Sep 21 | 1521 |
| Sep 28 | 785 |
Source: Google Search Console, July–September 2026.
Weekly impressions went from about 57 a week at the end of August to 1,521 in a single week by late September. Across the quarter it showed up for 592 different searches, with 1,337 of its pages appearing in Google.
What this means for your business
You don't need a finance site or a news site to use the same playbook. A plumber, a restaurant or a salon gets the same things: a fast website with clean structure, new pages every month that answer what customers actually search, and a file that helps AI assistants understand the business. Then Website Care tests the site every week and keeps what works.
Data: Google Search Console and Cloudflare AI Crawl Control for a website we built and run; our own visit tracking since September 3, 2026. The site's name is withheld. Results from our own websites are not a promise of results for yours.