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Case study · Local business directory

A national directory of local businesses, picked up by Google in days.

17,098Google impressions in a single week, two weeks after launch

20,772 Google impressions in its first month, with 9,891 of its pages appearing in Google.

Data: Google Search Console and Cloudflare, March–October 2026

20,772Google impressions in its first month
9,891pages appearing in Google
7,816different searches it showed up for
46,870AI crawler visits a week from OpenAI, Anthropic and Perplexity

The situation

A directory that helps people check out independent local businesses before they call, buy or hire. It launched with a very large set of listing pages, which only works if Google can crawl them efficiently and decides they are useful.

What we built

01

Listing pages at scale

Hundreds of thousands of clean, fast listing pages, each with real details about one business.

02

Smart crawl structure

Sitemaps and internal links that lead Google to the pages that matter first.

03

Speed under load

Caching and a setup that serves huge crawl volume without slowing down.

04

Open to AI assistants

An llms.txt file and crawler rules that welcome the assistants that send readers.

Same work, your website

How many new pages do you want each month?

Every plan includes research, writing, publishing and a one-on-one consultation.

Real people.
Every plan.

New pages on your website, every month

50 pages

SEO Foundation · $100/month

2050150350800
Choose SEO Foundation Recurring plans can be canceled anytime.

The results

Weekly Google impressions after launch

Weeks starting Sept 14, 21 and 28. 17,098 in the best week.

19k14k10k5k0Sep 14: 0Sep 140Sep 21: 11,376Sep 21Sep 28: 17,098Sep 2817,098

Source: Google Search Console, September 2026.

Within two weeks of launch, Google was showing the directory 17,098 times a week. In its first month it showed up for 7,816 different searches across 9,891 pages. In one week, crawlers from OpenAI (8,900 visits), Anthropic (22,650) and Perplexity (15,320) read its pages.

Get this playbook working on your website.

Get the same done for your business See Monthly SEO

What this means for your business

You don't need a finance site or a news site to use the same playbook. A plumber, a restaurant or a salon gets the same things: a fast website with clean structure, new pages every month that answer what customers actually search, and a file that helps AI assistants understand the business. Then Website Care tests the site every week and keeps what works.

Start with a website, Monthly SEO or both.

See plans and prices Start SEO Foundation

Data: Google Search Console and Cloudflare AI Crawl Control for a website we built and run; our own visit tracking since September 3, 2026. The site's name is withheld. Results from our own websites are not a promise of results for yours.

Questions about these results

Does this work for a small business site?

The same principles scale down: fast pages, clear structure and pages that answer real questions. A local business needs dozens of pages, not hundreds of thousands.

Is this a real website?

Yes. It is one of the websites we build and run. We keep its name private, but every number on this page comes straight from Google Search Console or Cloudflare.

Can you do this for my business?

We do the same work on your site: the build, new pages every month and weekly testing. Nobody can honestly promise rankings or traffic, and every market is different.

Want this working for your business?

We build the website, publish new pages on it every month and test it every week. A real person sets your plan with you, in English or Spanish.

Get the same done for you