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Case study · New online publication

A brand-new publication, visible in Google within two weeks.

16,739Google impressions in its first month online

From launch to 12,217 Google impressions in a single week, and 16,739 in its first month.

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Data: Google Search Console and Cloudflare, March–October 2026

12,217Google impressions in its best week
2,191different searches it showed up for
810pages appearing in Google
28,280AI crawler visits a week from OpenAI, Anthropic and Perplexity

The situation

A new business and markets news publication, starting from zero: no history, no backlinks, no audience. The goal was to get it found in Google and read by AI assistants as fast as possible.

What we built

01

Daily publishing

Fresh, useful stories every day, each targeting a real topic people search.

02

Section structure

Clear sections and categories so Google and readers can find their way around.

03

News-ready technical setup

Fast pages, schema markup and sitemaps that update the moment a story goes live.

04

Open to AI assistants

An llms.txt file and crawler settings that let ChatGPT, Claude and Perplexity read every story.

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Same work, your website

How many new pages do you want each month?

Every plan includes research, writing, publishing and a one-on-one consultation.

Real people.
Every plan.

New pages on your website, every month

50 pages

SEO Foundation · $100/month

2050150350800
Choose SEO Foundation Recurring plans can be canceled anytime.

The results

Weekly Google impressions after launch

Weeks starting Sept 14, 21 and 28. 12,217 in the best week.

14k10k7k3k0Sep 14: 2Sep 142Sep 21: 11,031Sep 21Sep 28: 12,217Sep 2812,217

Source: Google Search Console, September 2026.

In its first full month the publication earned 16,739 Google impressions and showed up for 2,191 different searches. AI assistants found it just as fast: in one week, crawlers from OpenAI (7,640 visits), Anthropic (11,710) and Perplexity (8,930) read its pages.

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What this means for your business

You don't need a finance site or a news site to use the same playbook. A plumber, a restaurant or a salon gets the same things: a fast website with clean structure, new pages every month that answer what customers actually search, and a file that helps AI assistants understand the business. Then Website Care tests the site every week and keeps what works.

Start with a website, Monthly SEO or both.

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Data: Google Search Console and Cloudflare AI Crawl Control for a website we built and run; our own visit tracking since September 3, 2026. The site's name is withheld. Results from our own websites are not a promise of results for yours.

Questions about these results

How can a new site show up that fast?

Google rewards sites that publish useful pages consistently and are easy to crawl. A clean technical setup on day one removes the usual delays.

Is this a real website?

Yes. It is one of the websites we build and run. We keep its name private, but every number on this page comes straight from Google Search Console or Cloudflare.

Can you do this for my business?

We do the same work on your site: the build, new pages every month and weekly testing. Nobody can honestly promise rankings or traffic, and every market is different.

Want this working for your business?

We build the website, publish new pages on it every month and test it every week. A real person sets your plan with you, in English or Spanish.

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