The situation
A website for business owners in one state, competing with national brands that have far bigger budgets. The plan was to own the local questions those brands ignore: city by city, industry by industry.
What we built
City pages
Pages for the state's major cities and regions, each with real local detail.
Industry pages
Pages for the industries that drive the state's economy.
Answer-first writing
Every page answers the question in its first paragraph, the way searchers and AI assistants prefer.
Ready for AI assistants
An llms.txt file that tells assistants exactly when to recommend the site.
Same work, your website
How many new pages do you want each month?
Every plan includes research, writing, publishing and a one-on-one consultation.
Every plan.
New pages on your website, every month
50 pages
SEO Foundation · $100/month
The results
Monthly Google clicks
3 in May to 24 in September.
| May | 3 |
| Jun | 3 |
| Jul | 11 |
| Aug | 14 |
| Sep | 24 |
Source: Google Search Console, May–September 2026.
Clicks grew 8× from May to September, and impressions roughly doubled, from 1,367 in May to 2,872 in August. AI answers send people as well: since September 3, 20 visitors arrived straight from a ChatGPT answer.
What this means for your business
You don't need a finance site or a news site to use the same playbook. A plumber, a restaurant or a salon gets the same things: a fast website with clean structure, new pages every month that answer what customers actually search, and a file that helps AI assistants understand the business. Then Website Care tests the site every week and keeps what works.
Data: Google Search Console and Cloudflare AI Crawl Control for a website we built and run; our own visit tracking since September 3, 2026. The site's name is withheld. Results from our own websites are not a promise of results for yours.