Before your website and wrap are designed, gather your logo files (vector if possible), and take or commission photos of your signature items, the truck, the team and real customers (with permission). Natural light and clean backgrounds make simple food look appetizing.
Logo
- Vector file (SVG, AI, EPS) or high-resolution PNG
- One-color version for stickers and stamps
- Colors noted (hex codes)
Photos
- Each signature item, close and in natural light
- Truck exterior from front and serving side
- Team at work
- Crowd at an event (with permission)
Shot list
Use the photo shot list.
Worked example
Before the wrap and website design, Dana gathers her logo in vector format and a one-color version, notes her brand colors, and spends a sunny afternoon photographing her five signature dishes on a clean surface near a window. She photographs the truck from the front and serving side, the team at work and a crowd at her soft opening with permission. The designer uses these for the wrap, website and Google profile.
Common mistakes
- Low-resolution logos
- Food photos under harsh light
- No truck photos
- Using stock images of food
Photo shot list for a truck
Signature dishes from above and at a slight angle, the truck front and serving side, the menu board, team at the window, customers in line with permission, and an event setup at golden hour.
Using photos everywhere
Use the same core photos on the website, Google profile, social media and catering sheets so the brand looks consistent, and refresh them each season.
Briefing a designer
Give your designer the truck's dimensions, your logo files, brand colors, the menu, three trucks or brands you admire and what you want customers to feel. Ask for proofs at actual size on a truck photo, and check how the logo reads from a distance and at small sizes on social media. Approve final files in vector format and keep them in a shared folder for future printing.
Refreshing photos
Update photos when the menu changes or each season.
Permissions
Get permission before posting customers' faces.
Common questions
Can I use stock photos?
Real photos of your food and truck build more trust. Use stock only for backgrounds.
Should the logo work in one color?
Yes, a one-color version works for stamps, stickers and embroidery.
Should I photograph the team?
Yes, friendly team photos make the truck feel personal and help customers recognize you.
Should I hire a photographer?
A professional shoot can pay off for your website and wrap; good phone photos in daylight also work.
How many photos do I need?
Enough for the menu items, truck and team, plus seasonal updates.
Should the wrap show the menu?
Many trucks keep the wrap focused on name and cuisine and use a changeable menu board for items and prices.
What file types will the wrap shop need?
Usually vector files such as SVG, AI or EPS; ask the wrap shop for exact requirements.
Can I edit food photos?
Light edits for brightness and cropping are fine; avoid changes that misrepresent the food.
Put your menu and schedule in one easy-to-share place
A simple website gives customers your current menu, where you are parked this week and a way to book catering, all from one link.
See food-truck websites