Each playbook covers starting, costs, licenses, equipment, pricing, first customers, marketing, Google, website requirements, examples, the key workflow and reviews.
Industry playbooks
How each playbook works
Each industry playbook has twelve guides that follow the order owners actually go through: a starting checklist, a startup cost worksheet, a license and permit research checklist, equipment and suppliers, pricing and packages, a first-customer plan, a marketing plan, Google presence, website requirements, website examples, the main workflow (quotes, bookings, orders or dispatch) and reviews and trust. Every guide includes industry-specific details, a worked example, a checklist or table and questions owners ask, with official sources checked October 2026.
Pick your industry by how customers buy
| How customers buy | Industries | Workflow guide |
|---|---|---|
| They book appointments | Barber shops, hair and nail salons, med spas, dental and chiropractic practices, pet grooming, mobile detailing | Booking workflow |
| They request quotes | Cleaning, landscaping, roofing, painting, plumbing, HVAC, electrical, handyman, auto repair, mobile mechanics, trucking, daycare | Quote request workflow |
| They order food | Food trucks and restaurants | Ordering and catering workflow |
| They call in an emergency | Towing | Dispatch and call workflow |
Not sure where to start?
Open the starting checklist for your industry first. It lists the setup steps in order and links to the guides that go deeper. If your business isn't listed, the closest industry by customer type usually applies, and the general start guides cover the legal and money steps every business shares.
What makes these playbooks different
Each playbook is written for that industry, not copied from a template: a roofer's licensing guide covers fall protection and storm-claim rules, a salon's covers board inspections and chemical safety, and a trucking guide covers USDOT, operating authority, IFTA and the Drug and Alcohol Clearinghouse. Worked examples follow a realistic owner through each step, and the website guides show the pages, photos and forms that customers in that industry look for before they book, call or order.
Official sources we cite
Industry guides link to the agencies and organizations that set the rules or publish guidance, such as OSHA, EPA, FMCSA, the FDA Food Code, state licensing boards, HHS for HIPAA, and Google Business Profile Help. Sources were checked October 2026. Requirements vary by state and city, so confirm with the agencies that cover your address.
Websites for each industry
Every playbook ends with what that industry's website needs and examples of design directions. When you're ready, our websites start at $399 with the domain included and are built around the pages and forms your customers expect.
Common questions
Is my industry missing?
Use the start and marketing guides, which apply to most local businesses.
See how your website can present real work and make contacting you easier
Photos of real jobs, clear services and one-tap calling or a short form turn the visitors you earn from Google and reviews into customers.
See local business websites