Give each main service its own page that says what it is, who it is for, what is included, the areas you serve, how pricing works, real photos, common questions and a clear way to contact you. Write for customers first; Google rewards pages that genuinely answer the searcher.
What each service page needs
- A plain headline with the service and area
- What is included and what is not
- Who it is for and typical situations
- Pricing approach (from-prices, quote, or what affects cost)
- Real photos of your work
- Process: what happens after they contact you
- 3 to 6 real customer questions answered
- Phone, form or booking button
Mistakes
- One page listing every service in a sentence each
- Copying a competitor or manufacturer text
- Pages with no way to contact you
Worked example
An electrician turns a single "Services" page into separate pages for panel upgrades, EV chargers, generators and lighting. Each page explains when the service is needed, what the process involves, permits and inspections, how pricing works, photos of real installs, common questions and a request button. Customers searching for EV charger installs now land on a page that answers their questions, and inquiries become more specific.
Common mistakes
- Copying manufacturer text
- Thin pages with one sentence
- Listing services you don't offer
Service page outline
- What the service is, in one or two sentences
- Who it is for and when they need it
- What's included and the process
- How pricing works
- Photos of real work
- Common questions
- A clear request or booking button
Updating service pages
Review service pages twice a year. Update prices, photos and answers, add new questions customers asked, and remove services you no longer offer. Fresh, accurate pages serve customers better and stay useful in search.
Common questions
How many service pages do I need?
One for each service customers search for separately. Start with your top three to five.
How long should a service page be?
Long enough to answer the questions customers ask before buying, usually a few hundred words plus photos and FAQs.
Should each service page have its own photos?
Yes, real photos for each service help customers and search engines understand the page.
Can I list prices on service pages?
Starting prices or pricing factors help customers decide.
Do service pages help search?
Pages that clearly answer what people search for help customers and search engines understand your services.
How do I write for customers, not search engines?
Answer the questions customers ask you on calls, in plain words, with real examples.
Should every service page have a different call to action?
Usually one consistent action, such as request a quote or book, works best, adapted with service-specific wording when helpful.
Sources
- Google Search Central: SEO Starter Guide
- Google Search Central: Creating helpful, reliable, people-first content
Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.
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