Use social media to show your work and personality, and send people to your website to see services, prices, booking and contact details. Put your website link in every bio, keep details consistent, and link back to your social profiles from your site.
How they work together
| Social profile | Website |
|---|---|
| Daily updates, photos, stories | Stable information: services, prices, areas, hours |
| Reach new followers | Rank on Google for searches |
| Platform rules can change | You own it |
| Bio link | Booking, menu, quote form, contact |
Bio checklist
- What you do and where in one line
- Hours or schedule
- Website link (or a link page you control)
- Same name and phone as your Google profile
Worked example
A food truck posts its daily location on Instagram and links the bio to the website, where the weekly schedule, menu and catering form live. Each post points to the website for details. When Instagram changes its algorithm, customers still find the schedule on the website and Google.
Common mistakes
- Relying only on social media
- Outdated bio links
- Inconsistent names across platforms
A weekly routine that connects both
Pick one or two platforms where your customers spend time. Each week, post two or three pieces of real work or news, reply to comments and messages within a day, and point people to the website for details like prices, booking and policies. Once a month, check that bios, links, hours and contact details match the website and Google profile. When you publish something useful on the website, such as a new service page or seasonal offer, share it on social with a short description.
Bio checklist
- What you do and where
- Who you serve
- One link to your website
- Hours or booking note
- Consistent business name
When social and website disagree
Make the website the source of truth for prices, hours and policies, and update social posts to match.
Common questions
Is Instagram enough instead of a website?
Many customers search Google before buying. A website ranks on Google, shows full details and does not depend on one platform.
Which social platform should I use?
The one your customers use and you can keep posting on.
Should I post the same content everywhere?
You can share similar content, adjusted for each platform.
How do I link multiple pages from a bio?
Use one link to your website, where visitors can navigate.
Do I need to be on every platform?
No. Choose where your customers are and where you can be consistent.
Should I link social profiles from my website?
Yes, in the footer or contact page, so visitors can follow you.
Can social posts help search results?
Social profiles can appear in searches for your business name, but your website and Google profile do most of the work for local searches.
Sources
Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.
See how your website can present real work and make contacting you easier
Photos of real jobs, clear services and one-tap calling or a short form turn the visitors you earn from Google and reviews into customers.
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