Pick a name that is easy to say and spell, then check it in your state registry, the USPTO trademark search, the domain and social handles. A DBA lets you operate under another name. An LLC is one structure option; compare structures with your state rules and a tax professional. Rules vary by state and city, so confirm requirements with the official agency.
How do I choose a business name?
Choose a name that is easy to say and spell, fits your services, and is available in your state registry, as a domain and on social media. Avoid names close to existing trademarks. Say the name out loud on the phone and ask a few people to spell it. If they struggle, customers will too.
How do I check name availability?
Search your state business registry, the USPTO trademark database, the domain and social handles, and Google for businesses using similar names nearby. Keep screenshots of your searches with dates. If you plan to grow beyond your area, a trademark professional can advise on broader protection.
How do I check domain availability?
Search the exact name at a domain registrar. If the .com is taken, consider a short variation with your city or service rather than an unusual extension. Register the domain as soon as you settle on the name, in an account you control, and turn on auto-renewal so it never lapses.
What is a DBA?
A DBA (doing business as, also called an assumed or fictitious name) lets you operate under a name different from your legal name. Where you file depends on your state and sometimes your county. A DBA does not create a separate legal entity or liability protection. Banks may ask for the DBA filing to accept payments under that name.
Do I need an LLC?
Not always. An LLC is one structure option with different liability, tax and paperwork effects. Compare options with your state rules and a tax professional. Consider liability exposure, tax treatment, state fees and annual reports. Many owners start as sole proprietors and form an entity later; an advisor can explain the trade-offs.
How do common structures differ?
Sole proprietorships, partnerships, LLCs and corporations differ in liability protection, taxes, paperwork and cost. The SBA and IRS describe each one. Some structures need annual reports, separate tax returns or formal meetings. Factor the ongoing paperwork into your decision, not just the startup fee.
Common questions
How do I choose a business name?
Choose a name that is easy to say and spell, fits your services, and is available in your state registry, as a domain and on social media. Avoid names close to existing trademarks.
How do I check name availability?
Search your state business registry, the USPTO trademark database, the domain and social handles, and Google for businesses using similar names nearby.
How do I check domain availability?
Search the exact name at a domain registrar. If the .com is taken, consider a short variation with your city or service rather than an unusual extension.
Sources
- SBA: Choose your business name
- USPTO: Trademark search
- SBA: Choose a business structure
- IRS: Business structures
Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.
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