The short answer
Ask soon after a good experience, personally, with a direct link. Ask for honest feedback, never only positive reviews, and do not offer incentives.
Use the tool
Text message
Hi [name], thanks for choosing [business]. If you have a minute, an honest review helps others find us: [link]. Thank you!
Subject: How did we do? Hi [name], Thank you for [service] on [date]. Would you share an honest review? It takes about a minute: [link] If anything was not right, reply here and we will fix it. [your name]
In person
Thanks so much. If you are happy with it, an honest review on Google really helps a small business like ours.
Edit the brackets before you use it.
How it works
Follow FTC guidance: no fake, paid or incentivized-for-positive reviews.
Common questions
Can I offer a discount for reviews?
Avoid incentives tied to reviews; check FTC guidance and platform rules.
Sources
Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.
See how your website can present real work and make contacting you easier
Photos of real jobs, clear services and one-tap calling or a short form turn the visitors you earn from Google and reviews into customers.
See local business websites