The two ways small businesses buy SEO now
AI SEO tools, sometimes called autoblogs, connect to your website and publish articles written by AI on a schedule. You pay a monthly subscription and manage it yourself. BabyLoveGrowth and Outrank are examples.
Done-for-you SEO means a service plans, writes and publishes the work for you, and often builds or looks after the website too. You pay for deliverables and talk to a person.
| AI SEO tool | Done-for-you service | |
|---|---|---|
| What you get | Articles written by AI and published to your existing site on a schedule. | A plan built with you, pages written and published for you, and often the website itself. |
| Your time | Setup, reviewing and editing articles, fixing integration issues. | A consultation, then reviewing what we send. We handle the rest. |
| Website needed | Yes, on a platform the tool supports. | No. A service can build it. Ours start at $399. |
| Links | Varies. Some tools use exchanges between their own customers. | Varies. Ours: no exchange; labeled news features through Business Spotlight. |
| Best for | Marketers and SaaS or ecommerce teams who like dashboards and volume. | Owners who would rather run the business than run the software. |
The costs that are not on the pricing page
Editing time
AI drafts often need a human pass to sound like your business and get local details right. An hour a week is a real cost.
You need a site first
A tool publishes to a website. If yours is slow, outdated or hard to use on a phone, more articles will not fix that.
Link risk
Backlinks from an exchange network can conflict with Google's link spam policy. Know where yours come from.
Nobody watching conversions
Traffic is not calls. Someone has to test the pages that turn visitors into customers.
When a tool is the better buy
Choose a tool if you already have a strong website, you or someone on your team enjoys editing content, and you mostly need volume. Choose done-for-you if the website itself needs work, you do not have hours each week to manage content, or you want one person to answer to.
Questions to ask before you pay either one
Who writes, and who checks it?
Ask whether a person reviews what is published under your name.
Where do links come from?
Exchanges, paid placements, labeled features or earned coverage are very different things.
What exactly do I get each month?
A number of pages or articles you can count, not a vague retainer.
What happens if I cancel?
The pages on your site should stay yours.
Our done‑for‑you plans
Every SEO plan publishes pages on your own website and includes research, writing, internal links, publishing and a one-on-one consultation.
20 new pages a month
50 new pages a month
150 new pages a month
350 new pages a month
800 new pages a month
