What good SEO for law firms should include
Before you compare providers, check that whatever you pick can deliver these:
- A page for each practice area and case type
- Pages for each office and area served
- Plain-language answers to client questions
- Attorney credentials
- New pages added regularly
The options, compared fairly
We list ourselves first because this is our website and we build exactly this kind of site. The others are real alternatives worth considering, depending on your budget and how much you want to do yourself.
Cheap Cheap Websites
Done-for-you website + SEO service
- Best for
- Firms that want practice-area pages published every month at a published price.
- Watch for
- Not a do-it-yourself tool; if you want to build it yourself, a builder costs less up front.
- Learn more
- See plans and prices
FindLaw Lawyer Marketing
Law firm marketing agency
- Best for
- Law firms that want legal-specific websites and marketing.
- Watch for
- Agency pricing; quote-based.
- Learn more
- FindLaw
Scorpion
Marketing agency
- Best for
- Larger home-service, legal and medical companies with ad budgets.
- Watch for
- Quote-based contracts; aimed at bigger budgets.
- Learn more
- Scorpion
LocaliQ
Managed digital marketing
- Best for
- Businesses that want ad campaigns run by local specialists.
- Watch for
- Built around ad spend; quote-based.
- Learn more
- LocaliQ
How to choose
Short on time?
Pick a done-for-you service so the site, words included, gets finished.
Want to tinker?
A do-it-yourself builder costs less up front if you have the hours.
Planning to run ads?
A managed marketing company can handle ads with your site.
Want to grow traffic over time?
Make sure you can add new pages every month on your own site.
Proof from our own sites
Across websites we built and run, monthly Google impressions grew from 2,109 to 77,354 between March and September 2026. See the results.
