Launching an antique shop site is about giving collectors a clear look at what you carry and a reason to visit this week. A modest set of photos and your hours get most of the way there.
How the launch unfolds
Day 1-2: You send categories, a first set of photos, your hours and your buying policy, and we confirm the page plan.
Week 1: We build the home page with new arrivals, then the categories, visit and sell-or-consign pages, and share a preview.
Week 2: You swap any weak photos, correct descriptions and approve the contact form.
Launch: We check everything on a phone and publish; a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓Recent finds — A dozen clear photos of new arrivals show that the inventory moves and keeps regulars checking back
- ✓Category descriptions — Short notes on the types and eras you handle so searchers recognize your specialties
- ✓Hours and location — Accurate times, parking notes and any appointment-only days for out-of-town buyers
- ✓Buying policy — What you accept, how to bring items in and whether you do house calls, in plain words
- ✓Contact details — A name and way to reach you for questions about specific pieces or large collections
The first month after launch
In the first month, add new arrivals every week or two and take down pieces that have sold. Update hours around holidays and sale events, and note which questions people ask by message so you can answer them on the page. Add a few detail shots of standout pieces for collectors who want to see maker marks.
Mistakes to avoid at launch
- ✓Using old or blurry photos — the shop looks inactive and collectors skip the trip
- ✓Hiding hours — visitors arrive when you are closed and do not return
- ✓Having no sell path — estate owners with good pieces call a competitor
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for antique shops · What a vintage and antique shop website costs · What to send your designer · Plan your website
