Launching a turf installer site means showing finished lawns, explaining the work under them and making it simple to ask for an estimate. Photos and a clear base prep story do most of the work.
How the launch unfolds
Day 1-2: You send products, services, area and your first batch of photos, and we confirm the page plan.
Week 1: We write the home page with an estimate button, then the turf types, installation, uses and gallery pages, and send a preview.
Week 2: You swap any weak photos, correct technical wording and approve the estimate form.
Launch: We test on a phone and publish; a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓Finished installation photos — Wide shots and close-ups of seams and edges prove quality in a way words cannot
- ✓Product list — The turf types you install, with a short note on where each one fits best
- ✓Base prep explanation — A few photos or notes on excavation, base material and compaction, which justify your quote
- ✓Service area — Towns or counties you cover so requests come from places you can reach
- ✓Use-case examples — Pet runs, play areas and putting greens you have done, each with a brief description
The first month after launch
In the first month, add photos from each new job and keep the gallery sorted by use. Check that estimate requests include enough detail to quote, and adjust the form if you keep asking the same follow-up questions. Update seasonal availability so spring and summer visitors know what to expect.
Mistakes to avoid at launch
- ✓Skipping the base prep explanation — buyers compare your quote to cheaper ones with no idea why
- ✓Showing very few photos — homeowners cannot judge your work
- ✓Ignoring pets — a large group of buyers never sees an answer to their main concern
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for artificial turf installers · What a artificial turf installer website costs · What to send your designer · Plan your website
