An artist’s site launches best when it shows a deliberate selection of work, a clear way to buy or commission, and a short human introduction. Collectors and gallery visitors want to see a body of work with a point of view, not an archive.
How the launch unfolds
Day 1-2: you send your selected work, a draft bio and shop item list, and we plan a home page that opens with one strong image and a path into the portfolio
Week 1: we arrange the portfolio into series, write the shop and about pages, and you confirm the details for each piece
Week 2: the commission form and checkout link are connected and tested end to end from a phone
Launch week: we connect your domain, you read the site as a visitor would, and we publish ahead of the holiday print and gift season
What to gather before you start
- ✓A curated set of finished pieces — group them into series or periods so a visitor can follow an idea from one piece to the next
- ✓Accurate photographs — even daylight, true color, a straight-on shot, a detail shot and one image showing scale in a room
- ✓Piece information — title, year, medium, dimensions and whether it is available, an original, a print or sold
- ✓Shop and shipping notes — edition sizes, packaging, how work travels and what a buyer should expect
- ✓Commission and statement text — how a custom piece is discussed and priced in general terms, plus a few honest lines about your practice
The first month after launch
In the first month, add recent pieces and a few studio or in-situ photos so the portfolio feels alive. Note deadlines for holiday shipping and commission slots on the home page, and share the new site link through your usual channels. Rearrange the series order to lead with what is drawing the most attention.
Mistakes to avoid at launch
- ✓Uploading photos with different backgrounds and color casts — the work looks inconsistent, and a buyer cannot trust that what arrives matches the screen
- ✓Skipping dimensions and medium — collectors cannot judge scale and ask a question you could have answered once on the page
- ✓Writing an artist statement full of theory — visitors skip it, and the human connection that sells the work never forms
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for artists · What a artist website costs · What to send your designer · Plan your website
