Launching an auto body shop site is about calming a stressed driver and getting an estimate request in hand. The insurance explanation and a few honest photos carry most of the weight.
How the launch unfolds
Day 1-2: You send services, insurance steps, hours and a first set of photos, and we confirm the page plan.
Week 1: We write the home page with an estimate button, then the services, insurance and gallery pages, and share a preview.
Week 2: You swap any photos, correct wording on claims and approve the estimate form.
Launch: We test the form on a phone and publish; a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓Services list — Collision repair, paint and any specialties named as you perform them
- ✓Insurance process — How claims work at your shop and what the customer needs to bring, in plain steps
- ✓Before and after photos — Real repairs that show quality, ideally shot from the same angle
- ✓Service area and hours — Where drivers come from and when you are open for drop-off
- ✓Qualifications you hold — Training or manufacturer recognitions you want shown, with exact wording
The first month after launch
In the first month, add photos from new completed repairs and check estimate requests for missing details, then adjust the form. Update hours around holidays and watch for weather events that change your volume. Keep qualifications and insurer information current, and avoid promising repair times you cannot control.
Mistakes to avoid at launch
- ✓Leaving out insurance information — drivers hesitate because they do not know how the claim will work
- ✓Posting no repair photos — nobody can judge quality before dropping off a car
- ✓Not explaining the process — fear of the unknown sends people elsewhere
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for auto body shops · What a auto body shop website costs · What to send your designer · Plan your website
