A boat repair shop should launch in summer, before fall winterizing reservations begin, so boaters find your haul-out calendar while they still have time to book. The details that decide the call are which engines you service, whether you can haul their boat and where it will spend the winter. Write those down and the site follows.
How the launch unfolds
Day 1-2: You send brands, services, calendar and storage rules, and we plan the services, haul-out and brands pages around them.
Week 1: We write the services and haul-out pages, and you check terms such as commissioning, lower unit service and blister repair.
Week 2: We build the brands page and an estimate form that asks for boat length, engine make and model and the work needed, then test it on a phone.
Launch: We publish after your review, timed ahead of the next winterizing window.
What to gather before you start
- ✓Engine and drive brands — outboards, inboards and sterndrives you service, any brands you specialize in and any you do not work on
- ✓Service list — winterizing, shrink-wrapping, bottom paint, fiberglass and gelcoat repair, electrical and rigging
- ✓Yard calendar — haul-out and launch windows, booking cutoffs and the order boats come in
- ✓Storage rules — indoor, outdoor or rack storage, length limits, winter access and whether owners may work on their own boats
- ✓Shop and yard photos — lifts, the travel lift if you have one, finished repairs and boats wrapped for winter
The first month after launch
During the first month, photograph boats coming through the shop and add a few finished repairs to the site. Put a reminder about winterizing reservations on the home page in late summer, then switch it to spring commissioning after the new year. Update storage availability as spaces fill, and ask satisfied boaters to leave a review where they already do. If a slip or storage space opens mid-season, a short line on the haul-out page lets boaters waiting on a spot know right away.
Mistakes to avoid at launch
- ✓Leaving brands off — a boater with a particular outboard assumes you cannot work on it and moves on
- ✓Posting no haul-out cutoff — owners call in November and find the yard already full
- ✓Using a generic contact form — you trade messages to learn hull length and engine before you can quote
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for boat repair shops · What a boat repair shop website costs · What to send your designer · Plan your website
