Clients buying business coaching want proof that you understand their kind of company, so a coach’s launch starts by naming the stage you work with, such as a founder past the first hires, an owner stuck doing everything or a leadership team that stopped talking. Pair that with an honest description of each program and a calendar link for a first call. Positioning takes the time; the build is quick.
How the launch unfolds
Kickoff: You send your client profile, programs and history, and we agree on one sentence that says who you coach and what changes in how they run the business.
Week 1: The programs, approach and about pages are drafted around concrete examples, such as weekly planning sessions or quarterly goal reviews, rather than slogans.
Week 2: You edit the copy for voice, and we wire the discovery call link to every page and check the intake questions on a phone.
Go-live: Publishing follows your approval; a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓Ideal client profile — revenue stage, team size or industry, and the specific stuck points that make them reach out
- ✓Program details — one-on-one, group or team formats, session frequency, length of commitment and what happens between sessions
- ✓Method — the frameworks, scorecards or planning rhythms you use, explained without promising results
- ✓Professional history — the businesses you ran or worked in and what led you to coaching
- ✓Discovery call setup — the scheduling link and two or three intake questions you want answered before the call
The first month after launch
In the first month, keep notes on what prospects ask on discovery calls and add short answers to the programs page. Before the new year and each quarter start, a brief note about planning sessions can sit near the top of the home page. Add a case story only with the client’s written approval and in their words, and keep descriptions free of income or growth promises.
Mistakes to avoid at launch
- ✓Writing slogans about transformation or breakthroughs — experienced owners discount the whole site as hype
- ✓Hiding how long a program runs — prospects cannot judge the commitment and stall before booking a call
- ✓Leaving out your operating history — owners doubt that someone who never ran a business understands theirs
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for business coaches · What a business coach website costs · What to send your designer · Plan your website
