A butcher shop site launches well when the case, the pre-order calendar and the holiday cutoffs are written down in the same words you use at the counter. Customers want to know whether you can cut a bone-in roast, grind to order or save a turkey, and what day to ask by.
How the launch unfolds
Day 1-2: you send your cuts, specialty items and holiday rules, and we outline a home page that leads with what is fresh and a clear pre-order button
Week 1: we write the cuts, pre-order and bundle pages, and you confirm cutoff dates and quantity limits
Week 2: the visit page with hours and map is finished, and you submit a test pre-order for a holiday pickup to check what arrives
Launch week: we connect your domain, you check it on a phone standing at the counter, and we publish well before the holiday ordering window opens
What to gather before you start
- ✓Case photos by category — beef, pork, poultry, lamb, sausages and house-made items, shot in daylight so the color looks honest
- ✓Custom-cut and butchering services — whole-animal splits, thick-cut chops, tied roasts, grinds and trims, plus how much notice you need
- ✓Holiday ordering calendar — opening and closing dates for pre-orders, pickup windows and how a confirmation reaches the customer
- ✓Bundles and freezer packs — what is in each, how it is portioned and how to reserve one
- ✓Sourcing notes you can stand behind — farms or regions you actually buy from, written in factual terms with no broad labels
The first month after launch
In the first month, replace the opening photos with whatever is actually in the case that week and add a weekly special if you run one. Check holiday hours a month before each holiday and update cutoff dates. Ask regulars to leave a review through the channels they already use.
Mistakes to avoid at launch
- ✓Letting pre-orders run past capacity — you promise a rib roast you cannot cut, and a regular customer’s holiday dinner is the casualty
- ✓Using phrases like local or grass-fed without records — a single question from a customer turns a sourcing claim into a trust problem
- ✓Posting last year’s holiday hours — visitors arrive at a locked door on the busiest day
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for butcher shops · What a butcher shop website costs · What to send your designer · Plan your website
