A climbing gym site is ready when a nervous first-timer could read it on the drive over and walk in knowing what to sign, rent and wear. Regulars want hours and class times, but the newcomer page is where the gym earns its next member.
How the launch unfolds
Day 1-2: you share passes, class names and the first-visit steps, and we outline a home page built around plan-your-first-climb
Week 1: we write the passes, classes and visit pages, and you confirm the age limits, supervision rules and waiver links
Week 2: the events and youth pages are built, your sign-up and waiver tools are linked and tested from a phone in the lobby
Launch week: we connect your domain, you walk through as a new climber would, and we publish in time for the winter indoor surge
What to gather before you start
- ✓First-visit walkthrough — the steps from front desk to wall, including waiver, shoe rental, belay checks and where to leave bags
- ✓Pass and membership options in order — day pass, punch card, monthly and family or youth choices, with what each includes
- ✓Class and program schedule — intro to bouldering, lead or auto-belay clinics, adult technique nights and youth teams with levels
- ✓Route-setting rhythm — how often walls change, which grades you set and when a reset happens
- ✓Photos of the space in use — the lobby, the bouldering cave, the kids’ area and climbers of different ages, taken with permission
The first month after launch
Over the first month, take photos at a quiet hour of newly set routes and community nights, and add the next term’s classes before registration opens. Keep a short note on the home page for holiday hours and reset days. Ask regulars for reviews through the channels they already use.
Mistakes to avoid at launch
- ✓Making newcomers hunt for the waiver step — they arrive unprepared, the front desk backs up and the first impression is a line
- ✓Mixing adult and youth classes in one list — parents cannot tell which session is safe for their child
- ✓Posting a class schedule you do not update — someone shows up to a session that was cancelled and tells friends the site cannot be trusted
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for climbing gyms · What a climbing gym website costs · What to send your designer · Plan your website
