A conservation nonprofit’s site launches best when you can name the places you protect, the projects underway and the dates people can show up. Those details become the backbone of every page.
How the launch unfolds
Day 1-2: You share your places, projects, event dates and tools, and we outline the home, our-work, get-involved, give and about pages.
Week 1: We write the pages around your landscape, connect the donation and membership links and build the events section.
Week 2: You review on a phone, we adjust copy and photos, and we test every giving and sign-up path.
Launch: We publish and check the site on mobile, then give you a simple guide to updating events between campaigns.
What to gather before you start
- ✓Photos of the actual land or water — images tied to your places make members feel the stake, while generic forest pictures do not
- ✓A list of current projects and goals — written in plain terms, so supporters understand what their time or gift supports
- ✓Event dates and volunteer details — even a rough seasonal calendar lets people plan
- ✓Your donation and membership tools — the links or accounts you already use, so we can connect them
- ✓Board and staff names with a line each — supporters like knowing who stands behind the work
The first month after launch
In the first month, add photos from your next work day or hike and update the events list as dates are confirmed. Thank new members and volunteers through your usual channels, and keep seasonal giving campaigns easy to find from the home page.
Mistakes to avoid at launch
- ✓Using generic nature stock photos — supporters cannot connect the images to your places and the mission feels distant
- ✓Letting the events list go stale — volunteers see old dates and assume the group is inactive
- ✓Making impact claims without detail — donors hesitate when numbers or outcomes cannot be explained
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for conservation nonprofits · What a conservation nonprofit website costs · What to send your designer · Plan your website
