A dog daycare site launches best when you can describe a typical day hour by hour and spell out the steps for a first visit, from temperament evaluation to drop-off. Owners want to feel sure their dog will be safe and need the rules clear before they arrive. Collecting real photos of your yards and staff is the main preparation.
How the launch unfolds
Day 1-2: You send the daily rhythm, requirements and photos, and we plan a home page that leads with a real playgroup photo and a "book an evaluation" button.
Week 1: We draft the daycare, requirements and team pages, and you confirm every rule, including what happens if a dog is not a fit for group play.
Week 2: We connect the booking path and test an evaluation request on a phone.
Launch: We publish after your review; a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓Daily rhythm — arrival, playgroups, rest times, outdoor breaks and pickup, so owners can picture their dog’s day
- ✓Requirements list — evaluation day, vaccination records, age and spay or neuter rules, written plainly
- ✓Facility and team photos — play rooms, outdoor yards, nap areas and the people who supervise, with owners’ permission for any dogs shown
- ✓Package and pass structure — full days, half days and multi-day passes explained, even if you keep amounts off the page
- ✓Booking link — where a new owner schedules an evaluation, or a Square booking setup we help create
The first month after launch
During the first month, add photos of playgroups and staff as you take them, with owners’ permission for each dog. Post holiday hours and summer travel notices early, since boarding-season bookings start weeks ahead. Ask happy owners for feedback through the channels you already use, and update the requirements page whenever your rules change. When a staff member joins, add a photo and a line about them so regular owners know the new face at drop-off, and post any temporary closures, such as weather days, on the home page.
Mistakes to avoid at launch
- ✓Using stock photos of other dogs — owners want to see your actual yards and staff, not a model kennel
- ✓Leaving vaccine and evaluation rules vague — dogs are turned away at the door and owners leave upset
- ✓Skipping staff introductions — owners hesitate to hand their pet to people they have never seen
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for dog daycare centers · What a dog daycare center website costs · What to send your designer · Plan your website
