A hardscape website launches fastest when the best photos are already sorted by what they show: patios, retaining walls, walkways and outdoor steps. Homeowners are shopping for a look they can picture in their own yard, and then for a way to ask what it takes. Sorting images and noting the materials in each one is the real preparation.
How the launch unfolds
Day 1-2: You send photos and a short list of materials and towns, and we group the gallery by project type.
Week 1: We write pages for patios, walls and materials, plus a short note on how a job proceeds from site visit to final walk-through, and you correct what does not match your crews.
Week 2: We build the estimate form so it asks only what you need to schedule a visit, then test it on a phone with photo uploads if you want them.
Launch: We recheck captions and service areas, publish and confirm that requests arrive; a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓Photo sets by project type — Patios, retaining walls, fire pit areas and walkways grouped so a buyer can find the one that resembles their yard
- ✓Captions with material and size — Pavers, natural stone or block and the rough scale of the job help buyers calibrate expectations
- ✓Before, during and after sequences — A few progress shots show base prep and drainage work that buyers rarely see
- ✓Towns and neighborhoods served — The list used when buyers search by place
- ✓Estimate questions — Yard access, rough dimensions, what the area is used for and preferred timing
The first month after launch
In the first month, add photos from each completed job with owner permission and move the freshest work to the top of the gallery. Draft a short note for late winter on how scheduling for spring works, so it is ready when requests begin. Review which questions customers ask at site visits and add those answers to the materials page.
Mistakes to avoid at launch
- ✓Using only finished-yard photos — Buyers cannot judge base preparation or drainage care, which is where cheaper competitors cut corners
- ✓Describing materials without saying what they suit — Visitors cannot choose between pavers and stone and delay asking for a quote
- ✓Making the estimate form ask for exact measurements — Homeowners do not know them and abandon the form
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for hardscape contractors · What a hardscape contractor website costs · What to send your designer · Plan your website
