A home care site launches smoothly when the owner can describe, in plain words, what a first visit looks like for a family. Everything else on the site builds from that explanation. Gathering it ahead of time is the biggest time saver.
How the launch unfolds
Day 1-2: You send services, areas and a short paragraph on how you begin with a new family, and we confirm the page layout.
Week 1: We write the first draft of every page, and you read it for accuracy, especially the lines about caregiver standards.
Week 2: You send photos and approve the contact form fields, and we connect the form to wherever your inquiries should land.
Launch: We test the form and the phone-friendly layout together, then publish; a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓Service descriptions — Write what caregivers do on a typical visit so families can picture the day and compare you to other agencies
- ✓Caregiver standards in your own words — Describe screening and supervision exactly as you practice it, because vague promises read as doubt
- ✓Towns and counties served — A list lets families confirm coverage before they call, which saves your staff wasted conversations
- ✓Licensing details as you hold them — Have the wording and numbers on hand so we display only what you can stand behind
- ✓Photos of staff and office — Warm, real images matter for a service that enters someone’s home
The first month after launch
Add real photos of your team as you gather them with permission, and keep the coverage list current when you open a new town. Ask families who are happy with your care to share feedback through the channels you already use, and refresh any holiday-season notes before the weeks when relatives visit. Update the page whenever a service or policy changes.
Mistakes to avoid at launch
- ✓Blending medical and non-medical language — Families expect services you may not provide, and calls turn into confusion
- ✓Skipping the service area list — People outside your coverage call anyway and tie up your scheduler
- ✓Leaving the first-visit steps out — Worried visitors cannot picture the process and hesitate to reach out
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for non-medical home care agencies · What a non-medical home care agency website costs · What to send your designer · Plan your website
