A hospice site should be ready the moment a family needs it, so launch planning starts with agreeing on tone and the one route to reach your intake team. The build itself is modest, and most of the care goes into wording.
How the launch unfolds
Day 1-2: You share your services, areas and intake process, and we draft a calm structure for the home, what-hospice-includes, family and referral pages.
Week 1: A first version arrives for you and a clinical lead to read, and your task is to correct any statement that does not match how you operate.
Week 2: We soften wording, add the referral explanation and make sure the contact route is easy to find from every page.
Launch: When approved, the site goes live, and a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓A plain description of what your hospice includes — Families need to see nursing, aides, social work, spiritual care and volunteers described simply, in your words rather than industry shorthand.
- ✓The counties or towns you serve — Visitors check this first, and an unclear service area sends calls to the wrong place.
- ✓How intake works — Say who answers, what hours someone is reachable and what happens after a family reaches out, so the first call is less intimidating.
- ✓A short referral explanation — Clinicians want to know how to send a referral and what you need from them, in a separate, clear section.
- ✓Real, respectful photos you have permission to use — Pictures of staff and quiet spaces help, but only those with proper consent from everyone shown.
The first month after launch
In the first month, have a staff member read the site as if they were a worried family member and note anything confusing. Add photos with proper consent as you gather them, keep intake hours accurate and update the page if your service area changes. Share the site address with referring clinicians so they know where to send colleagues who ask how referrals work.
Mistakes to avoid at launch
- ✓Using internal clinical terms with families — People in distress feel talked over, and may leave before reading the part that would help them.
- ✓Asking for health details in a web form — It creates a privacy burden you do not want, and families are better served by a conversation with your staff.
- ✓Burying the way to call — A family at an unhappy hour should never have to hunt through menus to find how to reach a human being.
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for hospice care providers · What a hospice care provider website costs · What to send your designer · Plan your website
