The new name is chosen, the paperwork is filed and the signage is ordered. Then you realize the old name is everywhere: the homepage header, the footer, the contact form’s confirmation message, your email signature and a dozen directory listings. A rename is a small project, and it goes best when you list everything before you start.
Start with an inventory
Search your own site for the old name, and not only the visible text. It shows up in page titles, image descriptions, the privacy and terms pages, the copyright line and the text of automatic emails. Write down every place, because the list also becomes your checklist when you are finished.
Then repeat the exercise outside the site: Google Business Profile, social bios, directories, supplier accounts, invoices and your email signature.
Where the old name usually hides
- ✓Site header and footer — logo, copyright line and any tagline
- ✓Page titles and descriptions — what search results show
- ✓Legal pages — terms, privacy and refund wording
- ✓Email and forms — signatures, confirmation messages and sender name
Decide what happens to the domain
If your domain contains the old name, you have a choice. You can keep it, which is simplest and keeps existing links working, or register a new domain that matches the new name and redirect the old one. A redirect sends visitors and search engines who use the old address to the new one.
If you move to a new domain, keep the old one registered for a long time. Letting it lapse can send your old customers to someone else’s page and break links that other sites still use.
Redirects, email and listings
A redirect is a standing instruction: this old page now lives at this new address. It is how you stop old links and bookmarks from landing on a dead page. Email works the same way: set up the new address, keep the old one forwarding for a good while and update your signature.
Listings and directories need the same name, address and details everywhere. Mismatched names across the web confuse customers and search engines alike. We make no promise about rankings, but consistency is the right foundation.
What we handle
We rebuild or update your site on our managed hosting with the new name, new logo and fresh wording, set up the redirects where a domain change needs them and hand you a short list of external listings to update. Website Care at $30/month keeps hosting, HTTPS and backups running through the change.
We do not change your legal registrations, and we do not edit your listings for you; those belong to you.
What to send us
- ✓The new name exactly as written — capitalization and punctuation included
- ✓Your new logo files — or tell us it is not ready
- ✓Old and new domain — if the address is changing
- ✓A list of services that changed — if the rename came with other changes
What to expect, honestly
- ✓No ranking promises — a rename can move search results either way
- ✓We do not file legal paperwork — name registration is yours
- ✓Listings stay under your control — we give you the list to update
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Website after buying a business · Redesign without losing traffic · Local SEO · Website redesign
