A daycare's Google profile should use the right category (child care agency, day care center or preschool), list programs, show hours and closures, link to tour booking, include photos of classrooms and outdoor space (no children without permission), and reply to reviews.
Services to list
| Program | Description to use |
|---|---|
| Infant care | Care for infants with safe sleep practices |
| Toddler program | Play-based learning |
| Preschool | Kindergarten readiness |
| Before and after school | School-age care |
| Summer program | Summer activities |
Photo plan
Show classrooms, outdoor play areas, the entrance and teachers. Avoid identifiable children unless parents give written permission.
Routine
- Update closures
- Reply to reviews
- Post open enrollment
- Answer Q&A
Hiding a home address
Family child care providers who do not want their address public can set a service area in their Google profile instead of showing the address, if they meet Google's rules for service-area businesses. Share the address with families after they book a tour. Make sure the website follows the same approach.
Keep the profile accurate for closures: holidays, teacher training days and weather closures should appear in special hours. Parents notice when the profile says open on a day you are closed.
Mistakes
- Photos showing children without permission
- Wrong hours after a schedule change
- No replies to parent reviews
- Duplicate profiles
Sample business description
"Licensed family child care in Maple Grove for infants through preschool. Play-based learning, outdoor time and daily parent updates. Schedule a tour online."
Sample posts
- Fall enrollment open, schedule a tour
- Meet our toddler teacher
- Closed for training day Friday
Making the profile work for this business
Daycare profiles help parents find you; keep hours and closures accurate, show the space without identifiable children and reply to reviews.
One more thing to know
Daycare profiles should list programs, ages served and hours, with photos of the space. Update special hours for closures and post enrollment openings.
Website pages that support it
- Home
- Programs by age
- Tuition approach
- Tour request
- Staff
- Policies
- Contact
Free tools
Common questions
Can a home daycare have a Google profile?
Yes, if it meets Google's guidelines; you can hide the address and show a service area if needed.
Should I list tuition?
On the website; Google can link there.
Do reviews matter?
Yes; parents read them carefully.
What category?
The one that best describes the program.
Can parents leave reviews if I hide my address?
Yes, reviews work the same way for service-area profiles.
Should we post updates?
Short posts about open enrollment or events keep the profile active.
Should home daycares show their address?
Many hide it and use a service area for privacy, sharing it after tour booking.
Should we post photos of meals?
Photos of healthy meals and snacks reassure parents and show your routine.
Sources
Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.
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