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Daycare playbook

Price your daycare services

Pricing models daycares commonly use and how to present them.

By the Cheap Cheap Websites team · Updated October 6, 2026

The short answer

Daycare tuition is usually weekly or monthly, set by age group and schedule (full-time, part-time, before and after school). Clear policies on deposits, registration fees, late pickup, closures, holidays, sick days and vacation credits prevent disputes. Many programs also accept state subsidy payments.

Sample tuition structure

ScheduleInfantToddlerPreschool
Full-time weeklyHighest rateMiddleLower
Part-time (set days)ProportionalProportionalProportional
Drop-in (if offered)Daily rateDaily rateDaily rate
Before and after schoolN/AN/ASchool-age rate

Worked example: writing the payment policy

Tasha's handbook says tuition is due every Monday for the week ahead, payable by app or card. A one-time registration fee holds a spot, and a deposit equal to one week's tuition is applied to the last week. Tuition is charged for sick days and holidays because staffing is fixed. Families get a set number of vacation weeks with notice. A late-pickup fee applies after closing time. Each family signs the policy at enrollment.

Mistakes

  • Not charging for absences
  • No late-pickup fee
  • Unclear subsidy copay rules
  • Raising tuition without notice

Subsidy and copay basics

If you accept state child care subsidies, the state pays part of tuition and the family may owe a copay. Ask your state agency how payments are made, how absences are handled, and whether you may charge families the difference between your rate and the subsidy rate. Explain the process on your tuition page and in the handbook so families know what to expect.

Sample tuition note

"Tuition is weekly and due each Monday. A registration fee holds your spot. Tuition covers reserved care, so absences and holidays are charged."

Mistakes

  • Not charging for absences
  • No late pickup fee
  • Unclear deposit rules

Keeping prices healthy

Daycare tuition must cover staff ratios, food, supplies, rent and insurance; price by age group and explain policies clearly in the handbook.

One more thing to know

Review tuition yearly against costs and local market rates, and give families advance notice of changes.

What affects your price

  • Age group
  • Full or part time
  • Ratios required

Free tools

Service menu template

Common questions

Should I charge for sick days?

Most programs do, because staffing and space are reserved.

Do I accept subsidies?

Many programs do; contact your state agency about becoming an approved provider.

How much notice for tuition increases?

Give a set notice period stated in the handbook.

Should tuition be on the website?

A range or starting rates help families plan.

Can I offer sibling discounts?

Many programs do; make it a clear written policy.

Should tuition be paid in advance?

Many programs collect weekly or monthly in advance; state it in the handbook.

Should we offer part-time spots?

If staffing allows, part-time spots can attract families and fill gaps.

Should we offer discounts for staff of nearby employers?

Some programs partner with employers; make terms clear and sustainable.

Sources

Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.

Give customers a clear way to describe the job and request a quote

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