A daycare website needs program pages by age, daily schedule, curriculum approach, tuition and policies, teacher bios, safety and licensing information, photos of the space, a tour request form, and a parent resources page.
Page-by-page spec
| Page | Must include |
|---|---|
| Home | Tour button, programs, location |
| Programs | By age group |
| Daily schedule | Sample day |
| Tuition | Rates or ranges, fees |
| Teachers | Bios and qualifications |
| Safety and licensing | License number, practices |
| Parents | Handbook, calendar, forms |
| Contact | Tour form, map |
Privacy
Do not post child photos without written permission, and keep enrollment forms with sensitive information in secure tools.
Mistakes
- No tuition info
- Outdated calendar
- Stock photos
What we need from you
Your logo and colors, photos of the space (without identifiable children unless you have permission), program details by age, daily schedule, curriculum description, tuition and fees, license information, teacher bios, handbook, calendar, hours and the tour request questions you want. We help write clear, warm copy.
Sample safety section
"We are licensed by the state and follow its rules for ratios, background checks and staff training. All teachers are trained in CPR and first aid. Children are signed in and out, and only authorized adults may pick up. We practice fire and emergency drills regularly." Write only what you actually do.
Sample program page copy
Toddlers. Our toddlers explore through play: blocks, books, art, music and outdoor time every day. We follow each child's routine for naps and meals, help with potty learning when families are ready, and share photos and notes through our parent app.
What we need from you
Logo, photos of the space without identifiable children (unless permitted), program details, schedule, tuition and fees, license information, teacher bios, parent handbook, calendar and tour form questions.
Mistakes
- Child photos without permission
- Missing license information
- No tuition range
Questions the site must answer
Parents ask: are you licensed, what are the ratios, what's the daily schedule, what meals do you serve, how do you handle naps and safe sleep, what's tuition, is there a waitlist and how do you communicate during the day. Answer each on the site.
One more thing to know
Keep the calendar and closure dates current.
Pages
- Home
- Programs by age
- Tuition approach
- Tour request
- Staff
- Policies
- Contact
Features
- Tour or enrollment inquiry form with minimum child data
- Waitlist form
- No child photos without signed consent
Free tools
Common questions
Should I post my license number?
Many programs do to build trust.
Do I need online enrollment?
A tour request form is a good start.
Should the handbook be online?
Yes, for current and prospective families.
Can parents pay online?
Link to your billing app.
Should the parent handbook be public?
Many programs post it so prospective families can review policies before touring.
Can parents pay tuition online?
Link your billing app or payment portal.
Should we post the menu?
A sample weekly menu reassures parents.
Should we post our license inspection reports?
Some programs link to the state's public records to show transparency.
Give customers a clear way to describe the job and request a quote
A quote form that asks the right questions saves back-and-forth and makes your business look organized.
See websites with quote forms