A dental practice's Google profile should use the dentist category, list services, show insurance accepted (in the description and website), link to appointment requests, include office and team photos, show accurate hours including evenings or weekends, and reply to reviews without disclosing patient information.
Services to list
| Service | Description to use |
|---|---|
| Dental exams and cleanings | Preventive care for adults and children |
| Fillings and crowns | Restorative treatment |
| Emergency dental care | Same-day help for pain or injury when available |
| Teeth whitening | In-office and take-home options |
| Clear aligners | Orthodontic treatment with clear trays |
| Implants | Tooth replacement consultations |
Replying to reviews safely
Do not confirm that a reviewer is a patient or discuss treatment. A safe reply thanks them for feedback and invites them to call the office.
Routine
- Update holiday hours
- Add photos of new equipment and team
- Post about new-patient openings
- Answer Q&An about insurance and parking
Getting found for specific needs
Patients search for specific things: "emergency dentist open Saturday," "dentist that takes my plan," "kids dentist," "dental implants consultation." Match those with your profile services, accurate hours and dedicated pages on the website. Add attributes that are true, such as wheelchair accessible entrance, and keep the appointment link pointing to your request form or online scheduler.
Photos matter more than many dentists expect: the reception area, a clean operatory, the team in scrubs and the building entrance help anxious patients feel prepared.
Mistakes
- Two profiles for the same office after a move
- Hours that ignore lunch closures
- Stock photos
- Ignoring Q&A questions about insurance
Making the profile work for this business
Dental profiles should show accurate hours, new-patient availability, photos of the office and team, and replies to reviews without patient details.
Website pages that support it
- Home
- Services
- Insurance and payment
- New patients
- Team
- Appointment request
- Contact
Free tools
Common questions
Should each dentist have a profile?
Individual practitioners may qualify under Google's guidelines.
Can I list insurance on Google?
Mention in the description and keep a full list on the website.
How do I respond to a negative review?
Generally, without patient details, and offer to talk offline.
Do emergency hours matter?
Yes, if you offer them; patients search urgently.
What if we moved offices?
Update the address on the existing profile rather than creating a new one, and update the website and directories.
Do reviews affect where we appear?
Google says review count and score factor into local ranking, along with relevance and distance.
Should we add products?
You can list services; keep descriptions plain and accurate.
Should we list Saturday hours?
Only if you offer them; accurate hours matter.
Should we list languages spoken?
Yes, if your team speaks other languages.
Sources
- Google Business Profile Help: Guidelines
- Google Business Profile Help: Manage your business category
- HHS: HIPAA for professionals
Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.
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