A dental website needs new-patient information, insurance and payment details, service pages, team bios, an online appointment request, patient forms through a secure portal, emergency instructions, and accessibility for all patients. It should load quickly on phones.
Page-by-page spec
| Page | Must include |
|---|---|
| Home | Request appointment, insurance, hours |
| New patients | What to expect, forms, insurance |
| Services | Preventive, restorative, cosmetic pages |
| Team | Dentists and hygienists with credentials |
| Insurance and financing | Plans accepted, membership plan |
| Emergencies | What to do, how to reach us |
| Contact | Map, parking, hours |
Secure forms
Health history and insurance details should go through secure patient portals, not general contact forms or email. Website forms should collect only what is needed to request an appointment.
Mistakes
- Outdated insurance list
- PDF forms that do not work on phones
- No emergency instructions
- Missing accessibility features
Accessibility for all patients
Dental websites serve patients of every age and ability. Use readable font sizes, strong color contrast, descriptive image text, buttons that work with keyboards and screen readers, and forms with clear labels. Include accessibility information about the office itself, such as step-free entrance or elevator access. The ADA's web guidance for businesses explains why this matters.
What we need from you
Your logo, team photos and bios, office photos, insurance list, services you offer, membership plan details, financing links, secure form and scheduling links, hours, emergency instructions and any policies. We help write service pages in plain language for you to review.
Mistakes on dental sites
- Contact forms asking for health history
- No hours on the home page
- Insurance list last updated years ago
- Phone-only booking
Questions the site must answer
New patients ask: do you take my insurance, how soon can I be seen, do you see children, do you offer sedation, what if I don't have insurance and how do I fill out forms. Answer each on the new-patient page.
Pages
- Home
- Services
- Insurance and payment
- New patients
- Team
- Appointment request
- Contact
Features
- Appointment request form with minimum info
- Online scheduling link if used
- New patient forms via your secure system
Free tools
Common questions
Can patients fill forms online?
Yes, through secure tools integrated with your software.
Should I list every insurance?
List plans you are in-network with and keep it current.
Do I need an emergency page?
Yes, if you see emergencies.
Is accessibility important?
Yes; patients include people with disabilities.
Can you connect our online scheduler?
Yes; we link or embed the scheduling tool your practice uses.
Should we publish our cancellation policy?
Yes; consistency between the website, confirmations and the front desk avoids disputes.
Should we offer online forms in other languages?
If many patients speak another language, translated forms help.
Should we list technology we use?
Briefly; patients care more about comfort and results.
Sources
Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.
Show your services and connect customers to your booking provider
Your service menu, prices if you show them, photos and a booking button that goes straight to the booking tool you already use.
See salon and booking websites