A hair salon website needs a services and price menu by level, stylist pages with portfolios, an online booking link, policies for cancellations and consultations, gift cards, and location details. Mobile speed matters because most bookings happen on phones.
Page-by-page spec
| Page | Must include |
|---|---|
| Home | Booking button, signature work, location |
| Services | Starting prices by level, consultation note |
| Stylists | Bio, specialties, portfolio, booking link |
| New clients | What to expect, policies |
| Gift cards | Purchase link |
| Contact | Map, parking, hours |
Sample new-client page copy
"Booking your first color? Choose a consultation if you want a big change or are correcting previous color. Arrive with clean, dry hair and photos of what you like and dislike. Prices shown are starting points; your stylist confirms the price before starting."
Photo shot list
- Each stylist at their station, natural light
- Ten or more recent finished looks per specialty, with permission
- The shampoo area and color bar
- Storefront and entrance so new clients find you
- Retail shelf
Accessibility and speed
Compress photos so galleries load on phones, add short text descriptions to images, and make the booking button large enough to tap. Clients often book from a parking lot or late at night, so speed decides whether they finish.
Policies to publish
Clients feel safer booking when the rules are clear before they arrive. Publish your cancellation and late-arrival policy, how consultations work, whether children can come along, what happens if a client is unhappy with color (for example, a free adjustment within a set number of days), gift card terms and payment methods. Keep the wording friendly and short, and repeat the key points in the booking confirmation.
Mistakes on salon websites
- A price menu that has not changed in two years
- Stylists who left the salon still listed with booking links
- Booking buttons that open a generic page instead of the stylist's calendar
- Hours on the site that differ from Google and the booking tool
- No mention of parking or which door to use
Questions the site must answer
Clients ask about color pricing and consultations; answer clearly.
Pages
- Home with Book button
- Service menu
- Stylists
- Gallery
- Bridal and events
- Policies
- Contact
Features
- Booking provider link for each stylist or service
- Consultation request form for color or extensions
- Deposit and cancellation policy
Free tools
Common questions
Do I need online booking?
Most salons benefit from it; it captures bookings after hours.
Should prices be on the site?
Starting prices help new clients decide.
What photos should I use?
Real work, salon interior and team.
Can booth renters link their own booking?
Yes; stylist pages can link to each renter's booking.
What makes a salon site load slowly?
Usually large uncompressed photos and video backgrounds.
How often should the site be updated?
Whenever prices, team members or hours change. Website Care covers routine edits like these.
Should the site show stylist levels?
Yes, with a short explanation of what levels mean for price and experience.
Show your services and connect customers to your booking provider
Your service menu, prices if you show them, photos and a booking button that goes straight to the booking tool you already use.
See salon and booking websites