Landscaping marketing follows the season: promote spring cleanups and contracts in late winter, upsell mulch and installs in spring, push irrigation checks in summer and cleanups in fall. Keep the Google profile and website project gallery fresh, and measure cost per signed contract by neighborhood.
Seasonal calendar
| Season | Focus |
|---|---|
| Late winter | Contract sign-ups, cleanups |
| Spring | Mulch, planting, installs |
| Summer | Irrigation, maintenance upsells |
| Fall | Leaf cleanup, next-season renewals |
Show the work
Before-and-after photos of real properties sell installs better than any ad. Ask permission and remove house numbers.
Renewal campaign
Send past clients a renewal offer before spring. Renewals cost less than new clients and stabilize your route.
Twelve-month calendar
| Month | Theme | Main channel |
|---|---|---|
| January | Contract renewals | |
| February | Spring booking | Website banner |
| March | Cleanups | Google posts |
| April | Mulch and planting | Flyers |
| May | Installs | Gallery updates |
| June | Irrigation checks | |
| July | Maintenance upsells | Client notes |
| August | Fall booking | Website |
| September | Aeration and seeding | Google posts |
| October | Leaf cleanup | Flyers |
| November | Holiday lighting if offered | Social |
| December | Snow services if offered | Website |
Measuring results
| Channel | Track |
|---|---|
| Flyers near routes | New clients per street |
| Quote requests | |
| Website | Form submissions |
| Partners | Referrals |
| Past clients | Renewals |
Renewals and upsells
Every winter, send renewal agreements for the coming season with a short summary of last year's work. Offer add-ons such as aeration, mulching and cleanups to existing clients first; they already trust you.
Sample renewal email
"Hi, it's Tomas. Thanks for a great season! Your renewal for weekly service starts in April at the same day of the week. Want to add spring cleanup or mulch? Reply and we'll schedule it."
Mistakes
- No renewal process
- Scattered flyers far from routes
- No photos
Measuring results
| Channel | Track |
|---|---|
| Route flyers | New clients per street |
| Quote requests | |
| Website | Forms by service page |
| Renewals | Clients retained |
| Upsells | Add-on services sold |
Where to spend the first marketing hours
A landscaping company's marketing time is best spent building density: flyers and door hangers on streets you already service, a Google profile with fresh photos, and quick quotes for neighbors. In late winter, send renewal agreements to past clients and promote spring cleanups. In summer, upsell existing clients on mulch, plantings and aeration. Paid ads can fill gaps in new areas, but route density is what makes the business profitable.
One more thing to know
Winter is the time to plan: renew contracts, refresh the website gallery and prepare spring cleanup offers before the phones start ringing.
Channels
- Service-area Google profile
- Website with services by season
- Project photo gallery
- Nextdoor and local groups
- Truck and yard signs where allowed
Free tools
Common questions
Should I advertise in winter?
Yes, for contracts. Many homeowners pick providers before spring.
What content works?
Project photos with a short description of what was done.
Do I need a newsletter?
A short seasonal email to past clients helps renewals.
Should I offer referral rewards?
A credit for referrals that become clients works well; state terms clearly.
See how your website can present real work and make contacting you easier
Photos of real jobs, clear services and one-tap calling or a short form turn the visitors you earn from Google and reviews into customers.
See local business websites