A med spa's Google profile should use an accurate primary category, list treatments with plain descriptions, link to consultation booking, show real photos of the space and consented results where allowed, and keep hours current. Reply to reviews without confirming anyone is a patient or discussing treatment details.
Services to list
| Service | Description to use |
|---|---|
| Neurotoxin injections | Wrinkle-relaxing injections by licensed providers |
| Dermal fillers | Volume and contour treatments after consultation |
| Laser hair removal | Series-based laser treatments for unwanted hair |
| Chemical peels | Resurfacing peels for tone and texture |
| Microneedling | Collagen induction treatments |
| Consultations | Personalized treatment planning |
Replying without breaking privacy
A reply such as "Thank you for your kind words; we are glad you had a good experience" is safe. Avoid replies that confirm treatment details, like "we are glad your filler looks great." For complaints, invite the person to contact the practice directly.
Profile routine
- Check hours and holiday closures
- Add photos of the space and team
- Post upcoming events
- Answer questions in general terms
Profile details that build confidence
Fill in every relevant field: services, hours, accessibility details if true, the booking link and a description that names the kinds of treatments and the fact that they are performed by licensed providers under medical oversight. Add photos of the reception area, treatment rooms and team so clients know what to expect. Keep the description factual; avoid claims like "best results" or guarantees.
Google may show your profile for searches like "laser hair removal near me" or "botox consultation." Matching services listed on the profile to dedicated treatment pages on your website helps both clients and search engines understand what you offer.
Mistakes
- Using a home address for a clinic that sees clients elsewhere
- Listing treatments you no longer offer
- Replies that confirm patient details
- Inconsistent business name across sites
Website pages that support it
- Home
- Treatments (reviewed)
- Providers
- Consultation request
- Pricing approach
- FAQ
- Policies
Free tools
Common questions
Should the medical director have a separate profile?
Individual practitioners may qualify under Google's guidelines; discuss with your team.
Can I post before-and-after photos on Google?
Only with marketing consent, and check Google's content policies.
How do I handle a review that mentions treatment?
Reply generally without confirming details.
Which category should I choose?
The one that best describes the main business; add others only for real services.
Can we post promotions on Google?
Yes, as posts, if they follow Google's policies and your state's advertising rules.
Should we use the 'medical spa' category?
Choose the category that best describes the main business; options change over time, so check the current list.
Should we reply to every review?
Yes, generally and without patient details.
Sources
- Google Business Profile Help: Guidelines
- Google Business Profile Help: Manage your business category
- HHS: HIPAA for professionals
Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.
See how your website can present real work and make contacting you easier
Photos of real jobs, clear services and one-tap calling or a short form turn the visitors you earn from Google and reviews into customers.
See local business websites