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Nail salon playbook

Nail salon website requirements

Pages, content and features nail salons need.

By the Cheap Cheap Websites team · Updated October 6, 2026

The short answer

A nail salon website needs the full service and add-on menu, a gallery organized by technique and shape, tech profiles, online booking, sanitation and policies, gift cards and visit details. It must load fast on phones, since most bookings happen there.

Page-by-page spec

PageMust include
HomeBook now, signature sets, location, walk-in note
MenuServices, add-ons, removal and repair policy
GallerySets by shape, length and technique
TechsSpecialties and booking link
CleanlinessHow tools and tubs are cleaned
PoliciesCancellations, lateness, repairs
Gift cardsPurchase link
VisitMap, parking, hours

Sample cleanliness section

"Every metal tool is cleaned and disinfected between clients. Files, buffers and pedicure liners are single-use. Pedicure chairs are cleaned and disinfected after every client and logged." Only write what you actually do, and keep it consistent with your state's rules.

Mistakes

  • Galleries of stock photos
  • No add-on prices
  • Booking that cannot select a tech
  • Outdated hours

Photo shot list

  • Ten or more recent sets per tech, labeled by shape and technique
  • Pedicure stations, clean and set up
  • Manicure tables and ventilation units
  • The storefront and entrance
  • Team photo

Booking link and mobile speed

Connect the booking button directly to the booking tool's service list, not a generic home page, so a client can book in a few taps. Compress gallery images so they load fast on phone data, and keep the menu as text rather than an image so it is readable, searchable and easy to update. If you take walk-ins, put the walk-in note and hours near the top of the home page.

What we need from you

Your logo, salon photos, the service and add-on menu, policies, each tech's name and specialty, booking and gift card links, and hours. We handle the design, writing help and setup.

Mistakes to avoid

  • Prices on the site that differ from the booking tool
  • Missing add-on prices
  • No page explaining cleanliness
  • Outdated tech list

Questions the site must answer

Clients ask about walk-ins, add-on prices, removal of other salons' product and how tools are cleaned; answer each on the site.

Pages

  • Home with Book button
  • Services and prices
  • Gallery
  • Policies
  • Contact

Features

  • Booking link
  • Group booking request form
  • Cancellation policy

Free tools

Website-ready checklist · Photo shot list

Common questions

Do I need a cleanliness page?

It reassures clients and is a strong trust signal.

Should the gallery be organized?

Yes, by shape, length and technique.

Can I sell gift cards online?

Yes, through your booking or POS provider.

How fast should the site load?

Quickly on phones; compress photos.

Can the menu be updated easily?

Yes. Keeping it as text makes edits quick, and Website Care covers routine changes.

Should the site list techs who rent booths?

Yes, if clients book them through the salon; link each to their booking.

Do we need online gift cards?

Gift cards are popular around holidays; offering them online captures last-minute buyers.

Should we post our sanitation policy?

Yes; a short, honest description of how tools and tubs are cleaned reassures new clients.

Show your services and connect customers to your booking provider

Your service menu, prices if you show them, photos and a booking button that goes straight to the booking tool you already use.

See salon and booking websites

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