Plumbing marketing targets urgent searches and builds recurring relationships. Keep the Google profile strong with reviews, create service pages for drains, water heaters and leaks, and follow up with maintenance reminders. Track calls by source.
Channels
| Need | Channel |
|---|---|
| Emergency | Google profile and search |
| Planned | Service pages |
| Repeat | Maintenance reminders |
| B2B | Property managers |
Measure
- Calls by source
- Booked jobs
- Average ticket
Twelve-month calendar
| Month | Theme |
|---|---|
| January | Frozen pipe prevention |
| February | Water heater checks |
| March | Spring sump pump tests |
| April | Outdoor faucet and irrigation |
| May | Remodel season |
| June | Summer drain care |
| July | Vacation shut-off tips |
| August | Water heater replacements |
| September | Fall maintenance |
| October | Winterizing |
| November | Holiday drain care |
| December | Frozen pipes and emergencies |
Content that brings calls
Short, practical pages help: what to do when a pipe bursts, how to find your main shut-off, signs a water heater is failing, why drains keep clogging. They earn trust and search traffic.
Measuring results
| Channel | Track |
|---|---|
| Google profile | Calls and requests |
| Website | Requests by page |
| Partners | Jobs referred |
| Ads | Cost per booked job |
| Repeat customers | Jobs per year |
Reminders and maintenance
Water heater flushes, sump pump checks before spring, outdoor faucet winterizing and drain maintenance for restaurants can all become reminder-driven repeat work. Send short reminders with a booking link, and keep records of each customer's equipment so reminders are relevant.
Sample email to past customers
"Hi, this is Luis from your local plumbing team. Winter is coming: disconnect garden hoses, know where your main shut-off is and keep the heat on in unoccupied spaces. If your water heater is over ten years old, we're happy to check it. Reply or request a visit any time."
Mistakes
- Ads you cannot answer
- No seasonal reminders
- Ignoring reviews
Content that brings planned work
Besides emergencies, homeowners search for planned projects: tankless water heaters, repiping, water filtration, bathroom remodel plumbing. A page for each, explaining options, process and how pricing works, attracts these jobs. Add photos of real installs and an estimate button.
Where to spend the first marketing hours
Plumbing marketing should make you the obvious call when water goes wrong. Start with a Google profile that has accurate hours, a tight service area and steady reviews, then a fast website with a request form and emergency tips. Add relationships with property managers, realtors and restaurants. Seasonal reminders about freezing pipes and water heater checks bring past customers back. Paid ads come last and should be tracked by booked jobs.
One more thing to know
Send seasonal tips to past customers in fall and spring.
Channels
- Google profile with service area and hours
- Website pages per service
- Emergency call button
- Reviews after every job
Free tools
Common questions
What pages should a plumber have?
One per main service plus emergency information.
Do reviews matter?
Very much for urgent decisions.
Is call tracking useful?
It shows which channels produce jobs.
Should plumbers run ads?
Local search ads can work for emergency calls; track cost per booked job before increasing spend.
See how your website can present real work and make contacting you easier
Photos of real jobs, clear services and one-tap calling or a short form turn the visitors you earn from Google and reviews into customers.
See local business websites