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Roofing company website requirements

Pages, content and features roofing companies need.

By the Cheap Cheap Websites team · Updated October 6, 2026

The short answer

A roofing website needs a project gallery, explanations of repair versus replacement, materials and warranty details, proof of licensing and insurance where applicable, and an inspection request form that asks for address, issue type and urgency. A visible emergency contact option helps leak calls.

Inspection form fields

FieldUse
AddressService area and aerial measurement
IssueLeak, damage, age, sale
UrgencyPrioritize leaks
PhotosPre-assessment
ContactScheduling

Pages

  • Home with inspection button
  • Repair
  • Replacement
  • Materials and warranties
  • Gallery
  • Reviews
  • About and licenses

Page-by-page spec

PageMust include
HomeInspection request, license, local projects
ReplacementProcess and materials
RepairLeak and storm repairs
Insurance claimsHow you help, without promises
ProjectsLocal gallery
AboutLicense, insurance, warranty
Inspection requestAddress, issue, photos

Inspection form questions

Address, roof age, problem (leak, missing shingles, storm), photos, insurance claim status, timing.

Insurance claim page wording

"If you think your roof was damaged in a storm, we can inspect it and document what we find with photos. You decide whether to file a claim with your insurer, and the insurer decides what is covered. We provide estimates and can meet the adjuster to show the damage." Adjust for your state's rules and never promise outcomes.

What we need from you

Logo, project photos by neighborhood, license and insurance details, warranty terms, materials you install, service area and inspection form questions.

Sample roof replacement page copy

Roof replacement. We remove old roofing down to the deck, replace damaged decking at the per-sheet price on your estimate, install underlayment and ice and water barrier where needed, new flashing, shingles and ventilation, then clean up with a magnetic sweep. Most homes take one to three days, weather permitting.

Sample inspection form fields

  • Address
  • Roof age if known
  • What you noticed (leak, missing shingles, storm)
  • Photos
  • Insurance claim status
  • Best time to inspect

Questions the site must answer

Homeowners ask: are you licensed and insured, how do inspections work, how long does a replacement take, what if you find rotten decking, how do you protect landscaping, what warranties come with the roof, and how do you work with insurance claims. Answer each honestly on the site, without promising claim outcomes.

One more thing to know

Keep warranty documents, certification proofs and insurance certificates ready to link or send, since homeowners and property managers often ask for them before signing.

Pages

  • Home
  • Roof replacement
  • Roof repair
  • Inspections
  • Project gallery
  • Financing info if offered
  • Get an estimate
  • About and license info

Features

  • Inspection request form with address and issue
  • Photo upload or text option
  • Estimate follow-up process
  • Clear permit responsibility statement

Free tools

Website-ready checklist · Photo shot list

Common questions

Should I show my license number?

Many roofers display it, and some states require it in advertising.

Do I need an emergency page?

If you take urgent leak calls, say so clearly.

What photos work best?

Before-and-after and finished roofs from street view.

Should we include a financing page?

If you offer financing, a short page with the provider link helps.

See how your website can present real work and make contacting you easier

Photos of real jobs, clear services and one-tap calling or a short form turn the visitors you earn from Google and reviews into customers.

See local business websites

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