A new towing company builds call volume through motor clubs and roadside networks, repair shops and body shops, car dealers, property managers for private property towing where allowed, police rotation lists, and Google searches from stranded drivers. Answering every call quickly and showing up when promised turns first calls into steady referrals.
Outreach by partner
| Partner | Pitch | Follow-up |
|---|---|---|
| Repair and body shops | Reliable, careful tows to your shop | Visit with cards and an account offer |
| Car dealers | Transport between lots and to customers | Account rate and scheduling |
| Property managers | Compliant private property towing with proper signs | Written contract and proof of license |
| Motor clubs | Coverage for your area | Apply and meet response times |
| Police agencies | Rotation list service | Application with equipment and lot |
| Rideshare and delivery drivers | Fast roadside help | Local driver groups |
Worked example: winning a body shop account
Ray visits five body shops with a simple offer: careful flatbed tows, photos of each car at pickup and drop-off, and a dedicated number. One shop tries him on a weekend accident tow; he arrives fast, sends photos and handles the car carefully. The shop starts sending its customers' tows, and two more shops follow after hearing about him.
Mistakes when building volume
- Missing calls at night
- Overpromising arrival times
- Not following up with shops after the first tow
Ninety-day plan
| Weeks | Focus |
|---|---|
| 1-2 | Website, Google profile, motor club applications |
| 3-4 | Body shop and repair shop visits |
| 5-8 | Dealer transport accounts, property manager contracts |
| 9-12 | Rotation list application, review requests |
Sample pitch to a body shop
"We tow carefully on flatbeds, photograph every vehicle at pickup and drop-off, and text you when we're on the way. Call one number any time and we'll handle your customers' tows like our own. Can we take your next one?"
Mistakes when building accounts
- Overpromising response times
- Inconsistent invoices without claim numbers
- Not visiting accounts after the first job
How first customers usually find this business
A new towing company's first calls often come from motor clubs and Google; careful handling and honest ETAs turn them into referrals from shops and dealers.
One more thing to know
Visit partners monthly; relationships fade when you disappear.
Channels that work
- Auto repair shops and dealers
- Property managers (where legal)
- Roadside assistance networks
- Local police rotation lists where available
Free tools
Common questions
How do new towing companies get calls?
Motor clubs, shops, dealers, property managers, police rotation and Google.
Should I take motor club work?
It brings volume; watch rates and response requirements.
Is private property towing worth it?
It can be, but rules are strict; comply carefully.
How fast should I answer?
Every call, immediately; callers move on fast.
Do towing companies need a sales person?
Not at first; the owner visiting partners regularly is usually enough.
Should we sponsor local events?
Sponsorships build recognition; keep focus on partners and Google.
Should we contact apartment managers?
Yes, for compliant private property towing and resident roadside help.
See how your website can present real work and make contacting you easier
Photos of real jobs, clear services and one-tap calling or a short form turn the visitors you earn from Google and reviews into customers.
See local business websites