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Towing company playbook

Price your towing company services

Pricing models towing companies commonly use and how to present them.

By the Cheap Cheap Websites team · Updated October 6, 2026

The short answer

Towing prices usually combine a hook-up or base fee, a per-mile charge, and extra charges for special equipment, winching, waiting time, after-hours service and storage. Roadside services such as jump starts or lockouts are often flat rates. Non-consent tows, such as police-ordered and private property impounds, are frequently capped by local rules, so check those limits before setting rates.

Sample rate structure

ServiceHow it is usually priced
Light-duty towHook-up fee plus per-mile charge
Flatbed towHook-up fee plus per-mile charge, sometimes a flatbed fee
Jump start, lockout, tire changeFlat roadside rate
Fuel deliveryFlat rate plus fuel
Winching or recoveryTime-based or per-incident
After-hoursAdded fee where allowed
StoragePer day, often regulated
Dealer and shop transportAccount rate per tow

Worked example: quoting on the phone

A caller needs a tow from a highway exit to a repair shop twelve miles away. Ray's dispatcher confirms the vehicle, whether it rolls and steers, and the exact location, then quotes the hook-up fee plus mileage and any after-hours charge, and states accepted payment methods. The caller agrees before the truck is sent, and the price is confirmed by text with the ETA.

Mistakes

  • Quoting a price and changing it on arrival
  • Exceeding local non-consent rate caps
  • Refusing card payments where local rules require accepting them
  • Unclear storage fees that anger owners at release

Sample pricing explanation

"Tow prices include a hook-up fee plus mileage from pickup to destination. Flatbed, winching and after-hours service may add charges. We'll quote your total before sending a truck. Roadside services have flat rates. Storage fees for impounded vehicles follow local rules."

Mistakes

  • Different prices quoted by different staff
  • No written rate sheet for accounts
  • Fees that are not disclosed until arrival

Keeping prices healthy

Towing prices combine hook-up, mileage and special charges, within any local caps; quote before dispatch and stick to it.

What affects your price

  • Distance
  • Vehicle type
  • Time of day
  • Storage

Free tools

Service menu template

Common questions

Should I post tow prices online?

Posting basic rates or how pricing works builds trust. Some companies list roadside flat rates and explain tow pricing.

Are towing rates regulated?

Non-consent towing rates and storage fees are often capped locally. Consent tows may be less regulated, but check.

Should I charge after-hours fees?

Many companies do where allowed; state them when quoting.

How do motor club rates compare?

Clubs set their own rates; track your cost per call to see whether they cover it.

Do I need to post rates at the lot?

Many localities require posted rates for non-consent tows and storage; check your rules.

Can I charge for waiting time?

Many companies charge for extended waiting at a scene or destination; state it when quoting.

Should accounts get discounted rates?

Many companies offer account rates in exchange for volume; put them in writing.

Should we charge for lockouts?

Usually a flat roadside rate.

Should we offer membership plans?

Some companies do; check local rules.

Give customers a clear way to describe the job and request a quote

A quote form that asks the right questions saves back-and-forth and makes your business look organized.

See websites with quote forms

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