Your homepage should say what you do, who it is for and where, why to choose you, and how to get in touch, all on the first phone screen. List services clearly, use real photos with permission, keep your About page accurate, and put tap-to-call in the header. Rules vary by state and city, so confirm requirements with the official agency.
What should my homepage say?
Say what you do, for whom, where, why choose you, and how to contact you, all above the fold on a phone. Use plain words customers would search for, and put the main action, such as request a quote or book, near the top.
What services should I list?
List your main services with a sentence each on what is included, who it is for and how to request it. Each main service can grow into its own page later, with photos, common questions and pricing guidance.
Which photos should I provide?
Real photos of your work, team, location or vehicle and products, well lit and recent. Phone photos can work well if they are sharp, well lit and show real work; avoid stock images that do not match your business.
How do I get permission to use customer photos?
Ask in writing, explain where it will appear, and keep the permission with the photo. Avoid showing faces, license plates or house numbers without clear permission.
What should my about page include?
Who you are, why you started, your experience and credentials (accurate), your service area and what customers can expect. Keep it short and personal; customers want to know who will show up or serve them.
Where should I place my phone number?
In the header and at the contact point of each page, as a tap-to-call link on mobile, with the same number used on Google. If you prefer texts or forms, say so clearly and make that option just as easy to find.
Worked example
A locksmith rewrites his homepage to say what he does, for whom, where and how to contact him, all visible on a phone without scrolling. Services each get a sentence on what is included. He replaces stock photos with real photos of his van and work, gets written permission before showing a customer's door, and adds an about section explaining his experience and service area.
Common questions
What should my homepage say?
Say what you do, for whom, where, why choose you, and how to contact you, all above the fold on a phone.
What services should I list?
List your main services with a sentence each on what is included, who it is for and how to request it.
Which photos should I provide?
Real photos of your work, team, location or vehicle and products, well lit and recent.
Sources
- Google Search Central: Creating helpful, reliable, people-first content
- FTC: Endorsements, influencers and reviews
Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.
Get your website-ready checklist, then see starter options
Fill in the free website-ready checklist while you set up. When you are ready, starter websites begin at $399 with your domain included. Start with the free checklist.
See starter website options