Show prices or starting prices when you can. List only the areas you really serve. Keep forms short and confirm when they are sent. Use the FAQ for real customer questions. Show genuine reviews accurately. Test every page on a phone. Rules vary by state and city, so confirm requirements with the official agency.
Should I display prices?
If your prices are stable, yes, or show starting prices. If jobs vary, explain what affects price. Prices that match your quotes and booking tools prevent confusion and disputes.
How do I show my service area?
List cities or neighborhoods you serve, and only create area pages with genuinely useful local information. Make sure your Google service areas match what the website says.
How do I make contact forms useful?
Ask only for what you need to respond, confirm submission clearly and route it to a monitored inbox. Test the form yourself regularly to confirm messages arrive.
What should an FAQ answer?
The questions customers really ask: price, timing, area, process, payment and policies. Keep answers short and link to detailed pages where helpful.
How do I show genuine reviews?
Quote real reviews accurately with permission or link to the source, without editing them to change their meaning. Never write or post reviews yourself or on behalf of customers.
How do I make the site useful on a phone?
Readable text, tap-to-call and short forms, fast loading, and no sideways scrolling. Test the site on your own phone and a friend's phone after every change.
Worked example
A mobile detailer lists starting prices by vehicle size and explains condition fees. The service area page names the towns she covers, matching her Google profile. Her quote form asks only for vehicle, package, location and photos, shows a clear confirmation message and sends to an inbox she checks hourly. The FAQ answers what customers actually ask: water and power, timing, weather and payment. Reviews are linked to the source. She tests the site on two phones after every change to make sure buttons work and pages load quickly.
Common questions
Should I display prices?
If your prices are stable, yes, or show starting prices. If jobs vary, explain what affects price.
How do I show my service area?
List cities or neighborhoods you serve, and only create area pages with genuinely useful local information.
How do I make contact forms useful?
Ask only for what you need to respond, confirm submission clearly and route it to a monitored inbox.
Should my form ask for a phone number?
Only if you will use it; offering email or text as alternatives can increase submissions.
Sources
- Google Business Profile Help: Manage your service areas
- FTC: Endorsements, influencers and reviews
- W3C: WCAG overview
Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.
Get your website-ready checklist, then see starter options
Fill in the free website-ready checklist while you set up. When you are ready, starter websites begin at $399 with your domain included. Start with the free checklist.
See starter website options