What a craft store website needs to do
Crafters want to know you carry their supplies and teach classes. Show your departments, post class schedules and make signup simple.
Classes are the loyalty engine for craft stores. A class page with dates, materials lists and a signup link gives people a reason to return and a reason to recommend you.
People searching for a craft store usually decide in seconds. Your site should answer the questions below before they have to ask.
See classes
Dates and signup
Browse departments
Supplies
Visit the shop
Hours
Ask a question
Contact
Timing matters. Fall and the holidays drive craft supplies and classes.
The pages a craft store website needs
A craft store site does not need dozens of pages. It needs the right few, each doing one job:
- ✓Home with classes
- ✓Departments
- ✓Classes and events
- ✓Visit
- ✓Contact
Need a page for every service or town you cover? The larger packages give you room to grow.
Mistakes we see on craft store websites
- ✓No class schedule
- ✓Vague supplies list
- ✓Hidden hours
Getting found: SEO basics for a craft store
- ✓Name crafts and town — "knitting supplies in your town"
- ✓Class pages
- ✓Department pages
Cheap Cheap Websites sets up the essentials on every build, and Monthly SEO adds new pages every month when you are ready.
Sample sites that could be yours
These are real samples we designed. Yours is built around your business, your photos and your words.
What a craft store website costs
Most craft stores fit Business Plus: $989 one-time for up to 20 pages, because they need a home page, a departments page, a classes page, a visit page and a contact form. Websites are priced one-time, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What we ask a craft store for
We will ask for your departments, classes, hours, signup method, online shop link and contacts.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Websites for related businesses
Art class studios · Candle and soap makers · Gift shops · Toy stores
