What a laboratory website needs to do
A laboratory often serves more than one audience, such as clinicians, employers and individuals. Give each group a short page that explains what you offer, what to bring and who to contact, and keep technical detail readable for non-specialists.
Most visitors want to know three things before they do anything: what you test for, how a sample reaches you and how results come back. Answer those near the top and the number of routine calls drops while serious inquiries stay.
People searching for a laboratory usually decide in seconds. Your site should answer the questions below before they have to ask.
See our services
Tests and panels you offer
Learn how sampling works
Steps and what to bring
Contact the lab
Questions and requests
Find us
Location, hours and directions
Timing matters. Demand follows clinic and employer calendars, with spikes at the start of the year and before school and sport seasons.
The pages a laboratory website needs
A laboratory site does not need dozens of pages. It needs the right few, each doing one job:
- ✓Home with services overview
- ✓Services and tests — what you offer
- ✓How it works — sampling and turnaround steps
- ✓For providers and businesses
- ✓About and accreditation you hold
- ✓Contact
Need a page for every service or town you cover? The larger packages give you room to grow.
Mistakes we see on laboratory websites
- ✓Test names with no plain explanation — patients cannot tell if you fit
- ✓No sample instructions — wrong samples arrive
- ✓Results process unclear — callers jam the phones
- ✓Sensitive details in an open form
Getting found: SEO basics for a laboratory
- ✓Name the test types and your town — "lab testing in your town"
- ✓Services page — each test group
- ✓Short FAQ — how results are delivered
Cheap Cheap Websites sets up the essentials on every build, and Monthly SEO adds new pages every month when you are ready.
Sample sites that could be yours
These are real samples we designed. Yours is built around your business, your photos and your words.
What a laboratory website costs
Most laboratories fit Business Plus: $989 one-time for up to 20 pages, because they need a home page, a services page, a how-it-works page, an about page and a contact form. Websites are priced one-time, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What we ask a laboratory for
We will ask for the tests and services you offer in your own words, the accreditations and licenses you hold and want shown, sample instructions, hours and how providers and individuals should contact you.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Websites for related businesses
Urgent care clinics · Diagnostic imaging centers · Mobile medical practices · Hospice care providers
