What a local media publisher website needs to do
Publishers hear it constantly: an advertiser buys a placement and the link goes to an outdated page. Offering a built-for-you website beside the ad makes the campaign work better and gives you a new thing to sell. We design and write the site; you keep the advertiser relationship.
Local publishers have two useful assets: an audience and a calendar. Plan the website with a landing page that matches a campaign, and use your sales calendar to time launches around seasonal ad pushes.
People searching for a local media publisher usually decide in seconds. Your site should answer the questions below before they have to ask.
Pair a site with an ad package
One purchase
Send the advertiser brief
Business, offer and photos
Match a campaign page
Landing page for the ad
Launch before the run date
Timing matters
Timing matters. Holiday ad seasons and local event editions create deadlines for advertiser websites.
The pages a local media publisher website needs
A local media publisher site does not need dozens of pages. It needs the right few, each doing one job:
- ✓Partner details — how bundling works
- ✓Campaign landing page — matches your ad
- ✓Sample sites
- ✓Inquiry form — we call you
Need a page for every service or town you cover? The larger packages give you room to grow.
Mistakes we see on local media publisher websites
- ✓Sending ad traffic to a home page that does not match
- ✓Skipping a clear call to action — readers do not act
- ✓Launching after the ad starts — loses the first week
Getting found: SEO basics for a local media publisher
- ✓Describe the bundle — "website for newspaper advertisers"
- ✓Show sample landing pages
- ✓Add an advertiser FAQ — answers common questions
Cheap Cheap Websites sets up the essentials on every build, and Monthly SEO adds new pages every month when you are ready.
Sample sites that could be yours
These are real samples we designed. Yours is built around your business, your photos and your words.
What a local media publisher website costs
Most local media publishers fit Launch Website: $399 one-time for up to 5 pages, because they need a partner details page, a campaign landing example, a samples page and an inquiry form. Websites are priced one-time, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What we ask a local media publisher for
We will ask about your advertisers, the kinds of ad packages you sell and how you want to present the site offer.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Websites for related businesses
Marketing consultants · Graphic designers · Event venues · Videographers
