What a mattress store website needs to do
A mattress store website should explain comfort levels in plain words, show the brands and ranges, and make the store visit, delivery and return policies easy to find. A buying guide in your own voice does more than a long list of products.
Most shoppers are unsure how firm a bed they need. A short guide by sleeping position, with honest advice, earns trust before they walk in, and a clear trial and return policy removes the biggest worry.
People searching for a mattress store usually decide in seconds. Your site should answer the questions below before they have to ask.
See our mattresses
Brands and comfort levels
Read the buying guide
Choose by sleep style
Check delivery
Areas and timing
Visit the store
Hours and directions
Timing matters. Holiday weekends and moving seasons are busy, so keep promotions and delivery windows current.
The pages a mattress store website needs
A mattress store site does not need dozens of pages. It needs the right few, each doing one job:
- ✓Home with store details and guide link
- ✓Mattresses and brands — what we carry
- ✓Buying guide — by sleeping position
- ✓Delivery and returns — policies in plain words
- ✓Beds and bases — adjustable and frames
- ✓Location and contact
Need a page for every service or town you cover? The larger packages give you room to grow.
Mistakes we see on mattress store websites
- ✓No buying guidance — shoppers go to a bigger site
- ✓Return policy hidden
- ✓Delivery area unclear — lost local orders
- ✓Hours differ across listings
Getting found: SEO basics for a mattress store
- ✓Name the town and the product — "mattress store in your town"
- ✓Buying guide pages — side, back and stomach sleepers
- ✓Short FAQ — trials, delivery and returns
Cheap Cheap Websites sets up the essentials on every build, and Monthly SEO adds new pages every month when you are ready.
Sample sites that could be yours
These are real samples we designed. Yours is built around your business, your photos and your words.
What a mattress store website costs
Most mattress stores fit Business Plus: $989 one-time for up to 20 pages, because they need a home page, a mattresses page, a buying guide, a delivery and returns page, a bases and bedding page and a location page with a contact form. Websites are priced one-time, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What we ask a mattress store for
We will ask for the brands and ranges you carry, delivery area and timing, trial and return policies, photos you own and store hours.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
