What a personal injury law firm website needs to do
Explain the practice areas you handle, how a free or paid consultation works as you choose to state it and what a visitor should have ready. Avoid promises about outcomes, since advertising rules vary by state.
Keep claims careful. Describe your process and experience in general terms you have approved, and never imply a result. The site should make contact easy and set honest expectations from the first page.
People searching for a personal injury law firm usually decide in seconds. Your site should answer the questions below before they have to ask.
Request a consultation
Short, careful form
Learn the process
What to expect
See practice areas
Cases you handle
Meet the attorneys
Profiles
Timing matters. Demand is steady year round with seasonal driving peaks.
The pages a personal injury law firm website needs
A personal injury law firm site does not need dozens of pages. It needs the right few, each doing one job:
- ✓Home with contact up front
- ✓Practice areas — cases you handle
- ✓Process
- ✓Attorney profiles — who you meet
- ✓FAQ
- ✓Contact
Need a page for every service or town you cover? The larger packages give you room to grow.
Mistakes we see on personal injury law firm websites
- ✓Outcome promises
- ✓Hidden contact
- ✓Generic copy
Getting found: SEO basics for a personal injury law firm
- ✓Practice and city — "car accident lawyer in your city"
- ✓Practice pages
- ✓FAQ — what to bring
Cheap Cheap Websites sets up the essentials on every build, and Monthly SEO adds new pages every month when you are ready.
Sample sites that could be yours
These are real samples we designed. Yours is built around your business, your photos and your words.
What a personal injury law firm website costs
Most personal injury law firms fit Business Plus: $989 one-time for up to 20 pages, because they need a home page, a practice areas page, a process page, attorney profiles, a FAQ and a careful inquiry form. Websites are priced one-time, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What we ask a personal injury law firm for
We will ask for your practice areas, attorney profiles, jurisdictions, how consultations work and the wording you approve for advertising.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Websites for related businesses
Family law firms · Criminal defense attorneys · Estate planning attorneys · Immigration attorneys
