What a real estate brokerage website needs to do
Clients want to find an agent and see service areas. Agents want to know what you offer. Give each their own entry, show the team, and keep local market pages honest and current.
Many brokerages run a listing feed through a provider. We link to it, and do not build property search systems. The site works around it, with the team, areas and values that make you worth calling.
People searching for a real estate brokerage usually decide in seconds. Your site should answer the questions below before they have to ask.
Find an agent
Team directory
See areas
Where you work
Join the team
Agent recruiting page
Request a callback
Short form
Timing matters. Spring and early summer bring the busiest buying season.
The pages a real estate brokerage website needs
A real estate brokerage site does not need dozens of pages. It needs the right few, each doing one job:
- ✓Home with two paths
- ✓Our agents
- ✓Areas and services
- ✓Join us
- ✓Contact
Need a page for every service or town you cover? The larger packages give you room to grow.
Mistakes we see on real estate brokerage websites
- ✓No agent profiles
- ✓Listings only — no reason to choose you
- ✓No recruiting page
Getting found: SEO basics for a real estate brokerage
- ✓Name towns and services — "real estate brokerage in your town"
- ✓Agent profile pages
- ✓Area pages
Cheap Cheap Websites sets up the essentials on every build, and Monthly SEO adds new pages every month when you are ready.
Sample sites that could be yours
These are real samples we designed. Yours is built around your business, your photos and your words.
What a real estate brokerage website costs
Most real estate brokerages fit Business Extra: $1,500 one-time for up to 50 pages, because they need a home page, a team page, an areas page, a join-us page and a contact form. Websites are priced one-time, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What we ask a real estate brokerage for
We will ask for your team, areas, services, recruiting message, listing provider and contacts.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Websites for related businesses
Commercial real estate firms · Property managers · Home stagers · Home inspectors
