A bookkeeping site often looks tired because the practice has grown past it: new services, a narrower client type, a different onboarding. A redesign is a good moment to fix that, but only if you first record what the old site does. Otherwise you risk a tidy new site that quietly stops sending discovery calls.
Audit what the site does today
Open your inbox and booking tool and look at the last six months of discovery calls. Note which page each came from if you can tell, or how they said they found you. Check which pages show up when you search your own firm name and your city plus "bookkeeper".
Keep a simple list: page address, what it is for, whether it brings contacts. This list becomes your map for the new site and tells you which addresses to preserve or redirect.
Keep, rewrite or retire
- ✓Keep — pages that bring calls, any service page with its own address, your booking path
- ✓Rewrite — a services page that lists tasks, a home page without a named ideal client
- ✓Retire — outdated software mentions, services you no longer sell, old tool links
- ✓Add — package descriptions, onboarding steps, a plain-language FAQ
Check the claims and the path
Read every sentence for outcomes you cannot support, such as savings or deductions, and replace them with a description of the work. Confirm that every credential and affiliation you name is current and yours to display.
Then walk the path as a stranger on a mobile screen: from the home page, how many taps to a booked call? Does the confirmation message say what happens next? Send a test and check that you receive it.
Launch day checks
- ✓Old addresses redirected — links from directories and past emails still land somewhere useful
- ✓Booking tested — confirmation arrives for both of you
- ✓Document-sharing link current — pointing to the tool clients really use
- ✓Contact details match — firm name, hours and location consistent everywhere
- ✓Backup of the old site saved — so nothing is lost
Measure after the change
Track discovery call requests per month before and after. Give it a couple of months and allow for deadline seasons, when inquiries swell on their own. No redesign can promise more contacts, but you can see whether the path is clearer.
What to expect, honestly
- ✓We rebuild on our hosting — we do not edit inside your current builder
- ✓Old content is limited to what you supply — no recovery guarantees
- ✓Search position can change — nothing is promised
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Redesign without losing traffic · Website redesign · Websites for bookkeepers · Mistakes to avoid
