The cost of a dive center website follows the number of courses, trips and rental items you want visitors to browse and book. The site has to do two jobs at once: reassure nervous beginners and give returning divers the dates they need.
The price at a glance
Most dive centers fit Business Plus: $989 one-time for up to 20 pages, plus Website Care at $30/month for hosting, HTTPS, backups, weekly performance checks, A/B testing and up to 30 minutes of small edits each month. A typical dive center site covers Home with book button, Courses, Trips, Gear and Contact.
What changes the price for a dive center
- ✓Course catalog size — Each training level you teach needs its own description of prerequisites and what the student does, so a full ladder takes longer than a single intro course.
- ✓Trip calendar — A dated list of boat dives and travel trips has to be easy to update and clear on capacity, which is more work than a static schedule.
- ✓Rental and gear pages — Listing sizes, packages and a shop selection adds sections that need photos and short notes.
- ✓Booking and waiver flow — Connecting course signup or trip deposits to the tool you use takes setup time, and the way participants hear about forms depends on your process.
What keeps you in the smaller plan
A center that teaches a few core courses and runs a handful of trips can stay compact: one courses page, one trips page, a short gear note and a contact form. Skip a full online shop and a detailed gallery per trip until you have the photos and the time to keep them current.
Costs that sit outside the website
- ✓Booking and payments — The scheduling or payment tool carries its own provider fees, and we connect the one you already use or help set one up with Square for deposits.
- ✓Agency materials — Logos and course descriptions from the training agencies you teach for may need permission, which you arrange with them.
- ✓Underwater photography — Good images are the best sales tool here, and a photographer or a video maker is a separate cost.
- ✓Domain and mailbox — These are bought from the registrar and mail host of your choice.
When it makes sense to step up
Look at the next package when you run several boats or locations, sell retail gear online, host many trips each season, or want a separate page for every course with its own signup. A destination travel program with itineraries is another clear step up.
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for dive centers · Launch checklist for dive centers · Website cost calculator · Small business website cost
